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Together with the sign (positive or negative) and strength (strong or weak), the directionality is also an important property of social ties, though usually ignored in undirected social networks for its invisibility. However, we believe most social ties are natively directed, and the awareness of directionality can improve our understanding about the network structures and further benefit social network analysis and mining tasks. Thus it's appealing to study whether there exist interesting patterns about directionality in social networks and whether we can learn the directions for undirected networks based on these patterns.In this study, we engage in the investigation of directionality patterns on real-world directed social networks and summarize our findings using four consistency hypotheses. Based on these hypotheses, we propose ReDirect, an optimization framework which makes it possible to infer the hidden directions of undirected social ties based on the network topology only. This general framework can incorporate various predictive models under specific scenarios. Furthermore, we show how to improve ReDirect by introducing semi/self-supervision in the framework and how to construct the self-labeled training data using simple but effective heuristics. Experimental results show that even without external information, our approach can recover the directions of networks effectively.Moreover, we're quite surprising to find that ReDirect can benefit predictive tasks remarkably, with a case study of link prediction. In experiments the redirected networks inferred using ReDirect are proven much more informative than original undirected ones and can improve the prediction performance significantly. It convinces us that ReDirect can be a beneficial general data preprocess tool for various network analysis and mining tasks by uncovering the hidden directions of undirected social networks.

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Learning Temporal Dynamics of Behavior Propagation in Social Networks

Zhang

Wang

2014

AAAI

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Social influence has been widely accepted to explain people's cascade behaviors and further utilized in many related applications. However, few of existing work studied the direct, microscopic and temporal impact of social influence on people's behaviors in detail. In this paper we concentrate on the behavior modeling and systematically formulate the family of behavior propagation models (BPMs) including the static models (BP and IBP), and their discrete temporal variants (DBP and DIBP). To address the temporal dynamics of behavior propagation over continuous time, we propose a continuous temporal interest-aware behavior propagation model, called CIBP. As a new member of the BPM family, CIBP exploits the continuous-temporal functions (CTFs) to model the fully-continuous dynamic variance of social influence over time. Experiments on real-world datasets evaluated the family of BPMs and demonstrated the effectiveness of our proposed approach.

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Cited by 3 publications

References 9 publications

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Learning Temporal Dynamics of Behavior Propagation in Social Networks

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