JEL CODES: I18, L66, N53, N54.
T hroughout most of the last 150 years milk in Britain has been an example of modernity in food production. It became a mass-produced, industrial product, with high volume, rapid turnover, but limited choice. To modify HenryFord's humorous dictum, you could have any kind of milk you wanted as long as it was white and about 3% fat (Ford, 1923: 72 The long genealogy of quality in the British drinking-milk sector