Labelling effects on consumer intention to purchase for soybean oil

Carneiro, João de Deus Souza; Minim, Valéria Paula Rodrigues; Deliza, Rosires; Silva, Carlos H. O.; Carneiro, Joel Camilo Souza; Leão, Fabiana P.

doi:10.1016/j.foodqual.2004.05.004

Cited by 103 publications

(118 citation statements)

References 24 publications

(31 reference statements)

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“…The fact that price is the dominant factor influencing consumer behavior as regards food has also been found by other researchers, such as Carneiro et al (2005), who showed that the purchasing decisions for soybean oils were clearly affected by price, with low-priced soybean oils obtaining a higher purchasing intention than high-priced ones. This behavior is also in line with that reported by Deliza (1996), who reinforced the positive impact of low-price products on consumers' purchasing intention.…”

Section: Discussionsupporting

confidence: 62%

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Eldesouky

Mesías

2014

Span. j. agric. res.

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Using packaging and presentation format to appeal to consumers and to communicate product benefits directly on the shelf is a competitive advantage in the food industry. Both packaging and presentation format can attract consumers' attention and influence their perceptions and purchasing decisions. Therefore, the objective of this study is to obtain a preliminary insight into the main attributes and factors that most affect consumers' purchase decisions regarding presentation and packaging of cheese products. To achieve this goal, we have used the focus group technique, because of its considerable potential as a mean to collect qualitative data within consumer research. The results showed that price, product quality, packaging, origin and brand are decisive factors in the purchase decision of food products. Although packaging and presentation of food have potential influence on the consumer's choice and purchase, packaging colour and design are the most attractive factors during the purchase process. Thus, packaging format and colour may influence consumers prior to the purchase. These stimuli can be decisive when buying cheese and may also help producers to communicate the differentiation of their products to consumers.Additional key words: qualitative research; focus group; food packaging.

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Section: Discussionsupporting

confidence: 62%

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Eldesouky

Mesías

2014

Span. j. agric. res.

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“…It could be argued further that the use of the word "soy" may correlate with a negative past experience. Carneiro et al (2005) addressed a similar theory in their investigation of consumers' intention to purchase soybean oil with different labels and information; they found that the attribute "transgenic" had a negative effect. According to the previous discussion, the efficiency of labelling has been questioned as an informational source, and how efficient the labels are as direct shopping aids depends on how comprehensible and complete they are (Dimara and Skuras, 2005).…”

Section: Sensory Description Labelsmentioning

confidence: 99%

Sensory description labels for food affect consumer product choice

Swahn

Mossberg

Öström³

et al. 2012

European Journal of Marketing

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PurposeThis observational study set out to investigate the effect of sensory description labels on consumer choice of apples in a grocery retail store.Design/methodology/approachAn independent observation study was conducted in a retail grocery store setting. A total of 1,623 consumers were observed over a four‐day period in four different sessions, each using three apple varieties (JONAGOLD, INGRID MARIE, and ELISE). Marketing strategies differed between the sessions as follows: sort name labelling only, sort name and sensory description labelling, sort name and sensory semantic description labelling, and sort name labelling and allowing consumers to taste the apples before choosing.FindingsConsumer product choice was affected by the sensory description labels. When only the sort name was given on the label, the consumers tended to choose INGRID MARIE, which has a strong sort name. With the addition of sensory description labels, the consumer choice shifted to ELISE, which had been chosen with a low frequency when only sort name was given, but was chosen with a high frequency when sensory description labelling was used.Research limitations/implicationsThe study was limited to red apples and one national market.Practical implicationsPractitioners, managers, and marketers may benefit from using proper sensory labelling as a marketing tool for various food products, such as apples, in a grocery retail store.Originality/valueThis study shows the importance and value of sensory description label marketing for food products in grocery retail stores. Little attention has previously been paid to the research area within sensory marketing communication concerning the interplay of sensory perception of food and the formulation of marketing labels, or taste marketing. This paper also addresses the possible interaction between the disciplines of sensory and marketing science.

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“…Therefore, the information obtained from the actual purchase can help to identify the marketing strategy (Kim & Chung, 2011), customer satisfaction, and to ensure the continuity of the business (Carneiro et al, 2005;Ibrahim & Najjar, 2008;Paul & Rana, 2012). Other studies found that actual purchase is complex and vary by segment (Chiang et al, 2010;Shafiq et al, 2011).…”

Section: Actual Purchasementioning

confidence: 99%

Untitled

2016

JABS

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Drawing from Fishbein and Ajzen (1975) theory of planned behavior, this study hypothesized that attitude would each interact with perceived risk to predict actual purchase. Mall intercept survey was used to collect data from six states in Malaysia. A total of 473 out of 573 respondents completed and returned the questionnaire. A seven point Likert scale was used to measure responses. The data were analyzed using Partial Least Squares (PLS) path modeling (Ringle et al., 2015), results suggest that attitude and purchase intention is positively associated with actual purchase. On the contrary, the findings show that perceived risk does not moderate the relationship between attitude and actual purchase.

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Labelling effects on consumer intention to purchase for soybean oil

Cited by 103 publications

References 24 publications

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Sensory description labels for food affect consumer product choice

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