“…Microfluidic devices can reduce reagent consumption, allow well controlled mixing and particle manipulation, integrate and automate multiple assays (known as 'lab-on-a-chip'), and facilitate imaging and tracking" (Nature, 2018). With current diagnosis procedures often being time-consuming and costly, 'miniaturisation' has enabled improved biomedical applications in terms of cost reduction, high-throughput, ease-of-operation and analysis (Wu et al, 2018). In terms of future business models, we also use the case to explore the rise in strategic importance of biologics in the pharmaceutical sector (Waltz, 2014; see also Appendix B), specifically, 'smart' materials and emerging capabilities that support a broad spectrum of bioanalytical assay formats targeting proteins, nucleic acids and cells (e.g., Burger et al, 2015; Nwankire et al, Saez et al, 2018).…”