La Situación De Niños Y Jóvenes De Étnia Gitana en España:

Pino‐Brunet, Natalia del

doi:10.2307/j.ctv36k5dxk.124

Participación, Innovación Y Emprendimiento en La Escuela. 2022

DOI: 10.2307/j.ctv36k5dxk.124

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La Situación De Niños Y Jóvenes De Étnia Gitana en España:

Natalia del Pino‐Brunet¹

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2023

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“…The context chosen to develop the investigation was Spain. This country committed in 2015 to implement the 2030 Agenda to improve people's lives, the natural environment, and the relationship between them (Del Rio et al, 2021). With this objective, Spain has given priority to the development and adoption of eco-innovations, becoming one of the countries of the "average eco-innovation performers group" according to the Eco-Innovation Index of the European Commission in 2022 (European Commission, 2022).…”

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How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Cubillas‐Para,

Tomaseti‐Solano,

Madrid‐Guijarro

2023

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Environmental challenges have led to a shift toward more sustainable consumption and production patterns. Understanding the factors that influence consumers' choices toward green products is crucial for achieving sustainable development. This study investigates the adoption process of a low‐involvement eco‐innovation, examining the influence of the level of green consumerism, the perception of its technological and symbolic dimensions, social pressure, and social conspicuousness. A sample of 268 observations was examined using the PLS‐SEM methodology. The results highlightthe indirect effect of the level of green consumption on low‐involvement eco‐innovation adoption through the perception of its technological and symbolic dimensions, as well as social pressure and social conspicuousness. These findings have important practical implications for the design of marketing strategies aimed at promoting low‐involvement eco‐innovations. By emphasizing the social benefits and the influence of others on adopting green behaviors, marketers can effectively target consumers and facilitate the transition toward more sustainable consumption patterns.

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confidence: 99%

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Cubillas‐Para,

Tomaseti‐Solano,

Madrid‐Guijarro

2023

Bus Strat Env

View full text Add to dashboard Cite

show abstract

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La Situación De Niños Y Jóvenes De Étnia Gitana en España:

Cited by 1 publication

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How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

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