2017
DOI: 10.17081/invinno.4.2.2487
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La representación simbólica de la responsabilidad social empresarial (RSE): el Caso Santa Marta

Abstract: El artículo analiza la representación simbólica respecto al concepto  de Responsabilidad social empresarial (RSE). El enfoque teórico se realiza desde la perspectiva del signo en C. Peirce y su desarrollo del símbolo, apoyado en la teoría de las funciones del lenguaje de Karl Buhler; función expresiva, función apelativa  y función representativa, adherido a la proposición de la función argumentativa de K. Popper. El artículo se apoya, además,  en la conceptualización de la empresa moderna que hace Adela Cortin… Show more

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Cited by 9 publications
(4 citation statements)
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“…The Latin American context disaggregates different social issues; in view of this, Parada Camargo et al (2017) express that social innovation gradually takes on a boom in those territories, characterized by step change and new forms of coping with difficulties and needs; this approach is influenced by the philosophy of corporate social responsibility that expands the vision of the company's interests and emphasizes its commitment to society (Jiménez and Pérez 2016). Despite this, it still requires greater appropriation by companies and other organizations of the socioeconomic systems of the principles that condense both concepts.…”
Section: Social Innovation: a Conceptualizationmentioning
confidence: 99%
“…The Latin American context disaggregates different social issues; in view of this, Parada Camargo et al (2017) express that social innovation gradually takes on a boom in those territories, characterized by step change and new forms of coping with difficulties and needs; this approach is influenced by the philosophy of corporate social responsibility that expands the vision of the company's interests and emphasizes its commitment to society (Jiménez and Pérez 2016). Despite this, it still requires greater appropriation by companies and other organizations of the socioeconomic systems of the principles that condense both concepts.…”
Section: Social Innovation: a Conceptualizationmentioning
confidence: 99%
“…Social Responsibility begins with approaches of philanthropic acts in the years of the first Industrial Revolution. Thus, the emergence of the United Nations Organization served as a basis to raise awareness of social issues (Jiménez and Pérez 2016). In the business field, social importance is born to contribute to the community in progress, development and provide a dignified life to a certain group of people and in this way demonstrate positive changes in their development (Duque et al 2013).…”
Section: Corporate Social Responsibilitymentioning
confidence: 99%
“…Furthermore, this importance lies in the need for a company to respond to the changes produced, internally and externally, in organizations such as pollution, lack of raw materials, among others (Jiménez and Pérez 2016). Therefore, it is established that a company generates value in four ways: through the minimization of materials and contaminants, business ethics, technological development and through the creation of goods and services that satisfy consumers (Duque et al 2013).…”
Section: Corporate Social Responsibilitymentioning
confidence: 99%
“…Cabe destacar también, las iniciativas creadas por las instituciones educativas quienes van en contra de la exclusión y discriminación laboral, para promover la inserción al mercado de los estudiantes recién egresados y quienes tienen poca o nula experiencia laboral (Zwerg Villegas & Jiménez Aguilar, 2015). Las pequeñas y medianas empresas (PyMEs) acarrean la responsabilidad de servir como soporte para la inclusión laboral de la población en proceso de reinserción, sin embargo muchas de ellas no generan estrategias para reclutar a esta población (Maya Cabrera, Flórez Rodríguez, & Matabanchoy Tulcán, 2019) y/o desconocen las políticas de Responsabilidad Social Empresarial (RSE), las cuales según Jiménez Sierra & Pérez Suescún (2016): deben garantizar el cuidado de las personas civiles por encima de los deberes del Estado, donde se priorice las personas causantes del conflicto (Barrios Hernández, 2016); a pesar del desconocimiento de estas, algunas empresas las aplican de forma indirecta, capacitando a sus empleados, contribuyendo con dos causas como son los problemas sociales y el medio ambiente, por ejemplo la inserción laboral de la persona es acogidas en el marco del posconflicto, de acuerdo con Sepúlveda Romero, Moreno Martínez, Tovar Mesa, Franco Villada, & Villarraga Tole (2015).…”
Section: En Launclassified