Abstract:In our world, advertising has an undeniable influence: determines the products we choose and our consumer choices, even with regard to food. Therefore, the characteristics of the information provided through advertising will be crucial.This message is of great importance during the Christmas season, shopping triples and family gatherings will mark a period in which foodstuffs acquire, along with gifts, most prominence. That is why many advertisers (both the food industry and other sectors such as perfumes, toy… Show more
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