“…As Génin (1939) pointed out in his day, propaganda campaigns emerged in the 20th century to encourage the consumption of dairy products throughout the Western world. In particular, the actors of the agribusiness world started to see children as very promising market tools (Fanica, 2008;Souccar, 2008) and thus they became a target for the dairy industry (Campbell & Campbell, 2016;Valenze, 2011).…”