“…Diversity management emerged in the early 2000s in France, promoted by “diversity entrepreneurs” (Bereni, 2011: 13) who imported the North American model from transnational firms in large French corporations (Bereni, 2011; Doytcheva, 2015) and in the public sector (Calvès, 2005; Sénac, 2012, 2015; Bereni and Epstein, 2015). 4 This model—supported by a national diversity charter, a large professional association of diversity managers, and a state-sponsored diversity label (Bereni and Epstein, 2015; Bereni, 2018)—quickly gained momentum in large French organizations and offered an alternative to the more politically and legally threatening language of fighting against discrimination (Doytcheva, 2010; Sénac, 2012).…”