« La forme, c’est le fond  ». La « Une  » comme outil marketing de « modernisation  » de la presse quotidienne

When Journalists and Marketers Negotiate: A Competency-Based Analysis of Negotiation Processes in Brazilian and Belgian Media Organizations

“…On this subject, the notion of negotiation in the literature on journalismand journalist practices frequently refers to a mediation process where the agents -mainly journalists -try to pursue specific goals while dealing with other agents, artifacts or even themselves. For instance, at a micro-level, previous academic works report how journalists negotiate with their hierarchy in order to publish news (Hubé, 2010), with their human or non-human sources (see e.g. Legavre, 2011;Parasie & Dagiral, 2013;Domingo & Le Cam, 2014;Revers, 2014), with non-journalist colleagues such as programmers (Lewis & Usher, 2016), or with technologies and policies (Sacco & Bossio, 2017).…”