L'ús de la televisió en un context multipantalles: velles pràctiques en nous mitjans

Cáceres, Mercedes; Román, José A. Ruiz San; Brändle, Gaspar

doi:10.7238/a.v0i43.1310

Cited by 8 publications

(8 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In their own survey, these authors confirm that 43% of young viewers (aged between 18 and 25) prefer to access entertainment contents in their free time via the internet; 21% prefer to go to the cinema; and 12% favour turning on the television set. In contrast, however, Cáceres et al (2011) found that young people did not express a preference as regards accessing audiovisual contents via television or the internet.…”

Section: Literature Reviewmentioning

confidence: 73%

“…In addition, some scholars have addressed the consumption of television contents (shows and programmes) via new technologies (Lacalle, 2011;Morales, 2011;Castillo-Hinojosa, 2012). Finally, there are a number of studies -mostly based on surveys-that explore the behaviour of young people regarding the use of television through new technologies (Galán & Del Pino, 2010;Cáceres, San Román, & Brändle, 2011;González-Aldea & López-Vidales, 2011). This last set of articles may be regarded as a framework for our study.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Movies and screens: the Spanish audience’s choice

Pardo

Etayo

2014

Communication & Society

View full text Add to dashboard Cite

Consumer habits in relation to audiovisual products are changing due to the greater range and unlimited access to contents available. This article explores the screens viewers favor in watching films, as well as the screens they actually use. The data are taken from a survey of a sample comprising 1,000 Spanish people aged over 14. The results show that there are differences with regard to preferences for screen-type and frequency of use, which correlate with socio-demographic variables (sex, age and educational background).

show abstract

Section: Literature Reviewmentioning

confidence: 73%

Section: Literature Reviewmentioning

confidence: 99%

Movies and screens: the Spanish audience’s choice

Pardo

Etayo

2014

Communication & Society

View full text Add to dashboard Cite

show abstract

“…Even though there are authors like Oliver (2005), Videla & Costa (2012), Cáceres & Brändle (2011) which researches focusing on the fact whether Internet is an alternative to television or a complement, special relevance must be granted to those analysing the concept of 'My Time' vs. 'prime time', such as Urrea (2011), Sanmartín Cuevas (2013) or Ruano López (2014).…”

Section: Resultsmentioning

confidence: 99%

“…There is a wide bibliography about the phenomenon of television linked to Internet. Some authors even consider whether Internet is already an alternative to television media or, on the contrary, only a complement (Cáceres & Brändle, 2011). The technological progresses that allow to watch television in a different way grant the audience a greater control and freedom over the programing selection (Madrid & Marcos, 2013) and opens new possibilities for the development of advertisement strategies (Quintas-Froufe & González-Neira, 2014b).…”

Section: On Demand Televisionmentioning

confidence: 99%

My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain

Polo-López¹,

Miotto²,

Gascón³

2018

View full text Add to dashboard Cite

The aim of this research is to analyze the impact of television à la carte on prime time audiences in Spain. The emergence of different television channels over the last few years has led to a fragmentation of the audience in terms of the television offer and the particular tastes of each individual among the audience, which has reached the maximum expression since the moment that viewers can choose the content they want, whenever they prefer. The catalyst for this evolution in the consumption of television is technology in general and internet in particular, which together offer the necessary devices so that the consumer of audiovisual content can access them in the fastest and most comfortable way. Methodology: The research is based on quantitative elements such as the analysis of the audiences obtained by the main programs in television in Spain between the years 2002 and 2015, and is complemented with relevant qualitative evaluations that include the contributions of professionals who represent the main companies in the sector. Results and conclusions: Television is valued as a relevant medium, but with nuances in terms of programs and how to consume this television.

show abstract

“…Algunos autores llegan a plantearse incluso si internet ya es una alternativa al medio televisivo o, si por el contrario, es tan sólo un complemento (Cáceres & Brändle, 2011). Los avances tecnológicos que permiten ver la televisión de otro modo otorgan a la audiencia un mayor control y libertad sobre la selección de la programación (Madrid & Marcos, 2013) y abre nuevas posibilidades para el desarrollo de estrategias publicitarias (Quintas-Froufe & González-Neira, 2014b).…”

Section: La Televisión a La Cartaunclassified

My Time: Incidencia de la televisión a la carta en la evolución del prime time en España

Polo-López¹,

Miotto²,

Gascón³

2018

RLCS

View full text Add to dashboard Cite

My Time: Incidencia de la televisión a la carta en la evolución del prime time en España Abstracts [ES]Introducción: El objetivo de la presente investigación es analizar el impacto de la televisión a la carta en las audiencias del prime time en España. La aparición de distintas cadenas de televisión a lo largo de los últimos años ha supuesto una fragmentación de las audiencias en función de la oferta televisiva y de los gustos particulares de cada individuo entre la audiencia, que ha llegado a la máxima expresión desde el momento en que los espectadores pueden elegir el contenido que deseen, en el momento que prefieran. El catalizador de esta evolución en el consumo de la televisión es la tecnología en general e internet en concreto, que de forma conjunta ofrecen los dispositivos necesarios para que el consumidor de contenido audiovisual pueda acceder a ellos de la forma más rápida y cómoda. Metodología: La investigación se apoya en elementos cuantitativos como el análisis de las audiencias conseguidas por los principales programas en la televisión en España entre los años 2002 y 2015, y se complementa con valoraciones cualitativas relevantes que incluye las aportaciones de profesionales que representan a las principales empresas del sector. Resultados y conclusiones: Se valora la televisión como un medio relevante, pero con matices en cuanto a los programas y a la forma de consumir esta televisión.[EN] Introduction: The aim of this research is to analyze the impact of television à la carte on prime time audiences in Spain. The emergence of different television channels over the last few years has led to a fragmentation of the audience in terms of the television offer and the particular tastes of each individual among the audience, which has reached the maximum expression since the moment that viewers can choose the content they want, whenever they prefer. The catalyst for this evolution in the consumption of television is technology in general and internet in particular, which together offer the necessary devices so that the consumer of audiovisual content can access them in the fastest and most comfortable way. Methodology: The research is based on quantitative elements such as the analysis of the audiences obtained by the main programs in television in Spain between the years 2002 and 2015, and is complemented with relevant qualitative evaluations that include the contributions of professionals who represent the main companies in the sector. Results and conclusions: Television is valued as a relevant medium, but with nuances in terms of programs and how to consume this television.

show abstract

L'ús de la televisió en un context multipantalles: velles pràctiques en nous mitjans

Cited by 8 publications

References 2 publications

Movies and screens: the Spanish audience’s choice

Movies and screens: the Spanish audience’s choice

My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain

My Time: Incidencia de la televisión a la carta en la evolución del prime time en España

Contact Info

Product

Resources

About