L’intentionnalité dans le discours publicitaire des produits dits écologiques
Christine Martinez
Abstract:The intention of persuasion in advertising discourse is obvious. This article proposes an analysis of brand names, product names and slogans in a very trendy field – cosmetics and ecological, or so-called ecological products. Persuasive intentions such as positioning, making believe and making do are presented therein and used to provoke a desire and fill a need. The components will be analysed according to the research of linguists such as Charaudeau, Navarro Domínguez, Pachocińska, Prak-Derrington, and Searl… Show more
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