L’influence des réseaux sociaux sur le comportement du consommateur : le cas de l’industrie des biens luxueux

Hani, Safi; Azouri, Marwan; Azouri, Andre

doi:10.1016/j.rgo.2018.04.001

Cited by 6 publications

(5 citation statements)

References 9 publications

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“…The purchase intention of social commerce customers in Cameroon is a combined consequence of their psychological disposition towards specific e-commerce platforms and the ability of social media to allow for the speedy disclosure of information and the display of authentic and engaging content (Hani et al ., 2018) (Algharabat et al ., 2018) (Bulu, 2012) (Dwivedi and Mustafee, 2010). These psychological dispositions include customer trust in three areas: the selling activities proposed on social commerce platforms, the extent to which customers appreciate the social presence created by companies on social commerce platforms, and finally, the will of customers to deepen their understanding of the content and knowledge shared via the social commerce platform (Shah and Khanzode, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…By emphasizing the consumer's experience of the product, the theory emphasizes the need for advertising to place the consumer in psychological dispositions-such as trust-favorable to purchasing the products and services offered. We associate aspects of the effect of advertising with structural characteristics related to the IT used by integrating the social network construct (Hani et al ., 2018).…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

“…Social networks allow information to be disclosed quickly and for companies to exhibit authentic and engaging content. To this end, social networks are critical channels in the interaction between consumers on the one hand and between companies and companies on the other (Hani et al, 2018). Authors also emphasize that social media belongs to the most effective and powerful instrument that has changed the way of interaction or communication between sellers and consumers (Nekmahmud et al, 2022) (Sun and Wang, 2020) (Zhao et al, 2019).…”

Section: Social Networkmentioning

confidence: 99%

“…Based on (Hani et al, 2018) findings, we relate loyalty to the propensity of a consumer to buy services and products regularly from the same social commerce platform. Thus, customer loyalty towards a social commerce platform means that the customer stays connected to the platform regardless of the market situation and marketing efforts (Chaudhuri and Holbrook, 2001).…”

Section: Behavioral Consumptionmentioning

confidence: 99%

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The influence of social network communication on the buying behavior of Cameroonian consumers on social e-commerce platforms

Kamdjoug

2023

JEIM

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PurposeThe paper explores how social networks influence Cameroonian consumers' buying behavior. Then, the authors examine customers' advertising perceptions and psychological dispositions to explain their purchase intention and behavioral consumption.Design/methodology/approachThe research framework is developed based on Nelson's theory of advertising by studying advertising perceptions, consumer psychological dispositions associated with social network characteristics and behavioral consumption. Using partial least squares structural equation modeling (PLS-SEM), the validation takes support from 231 responses collected with an online questionnaire from Cameroun.FindingsThe study reveals three critical results: (1) consumers' perceptions of advertising significantly influence their psychological disposition, (2) consumers' psychological dispositions and the social network significantly influence their intention to purchase and (3) consumers' intention to purchase significantly impacts their behavioral consumption.Originality/valueThe proposed and validated model contributes to understanding the influence of social network communication on customers' buying behavior on social s-Commerce platforms of developing country enterprises.

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Section: Discussionmentioning

confidence: 99%

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

Section: Social Networkmentioning

confidence: 99%

Section: Behavioral Consumptionmentioning

confidence: 99%

See 2 more Smart Citations

The influence of social network communication on the buying behavior of Cameroonian consumers on social e-commerce platforms

Kamdjoug

2023

JEIM

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“…The results showed a significant relationship between service quality and customer loyalty among online hotel booking applications. Hani et al (2018) researched the influence of social networks on the behavior of luxury goods consumers and the plausibility of being replaced by traditional marketing strategies. The applied methodology had a non-experimental design, with a quantitative approach and a cross-sectional, descriptive study level, with a sample of 120 consumers of luxury items.…”

Section: Sfenrianto Et Al (mentioning

confidence: 99%

Customer loyalty and administrative management of e-commerce in the telecommunications sector in Latin America

Briggith Gomez-Pino,

Stefanny Huertas-Vilca,

Fabricio Maguiña-Rivero

et al. 2023

Problems and Perspectives in Management

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Business management plays a crucial role in brand positioning using the digitization of processes and strategies to attract customers, especially during the Covid-19 pandemic. The objective of this study is to identify the actions implemented by the administrative management of international corporations regarding investing in e-commerce and enhancing consumer loyalty. The sample comprised leading telecommunication companies, such as O Globo, Claro, and Tigo, according to the Katnar Ranking. A qualitative non-experimental design methodology was applied based on the documentary analysis of the annual reports. As a result of the investigation, it was found that 54% of the investments in business management maintained a customer attraction approach through electronic commerce strategies based on the organizational communication policy. In addition, 57% of the investment is allocated to the design of marketing plans through official websites. 54% of the incentive scale focuses on special offers on commemorative dates. On the other hand, 61% represent the importance of recognition of the digital shopping experience. Finally, 47% of the investment is focused on strengthening the processes that guarantee compliance with the duty of suitability. In conclusion, the business strategies proposed to promote electronic commerce and consumer loyalty have managed to promote digital transformation in the long term because administrative management focused on customer satisfaction and acquisition, which is essential to achieve business success in the digital age.

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Gouvernance, gestion et valorisation de la ville de Salé : vers le développement durable et l’emploi

Ouaziz¹,

Elkehal²

2022

Maghreb - Machrek

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Quel avenir voulons-nous pour la ville de Salé et sur quel modèle de gestion de gouvernance créée sa croissance ? Cette question est au cœur de la gouvernance du territoire de Salé pour organiser le schéma postérieur d’aménagement, de développement durable et d’équité entre les différents citoyens de cette ville. Le développement territorial se mesure sur la valeur ajoutée économique, sur des modes de gestion performant, par l’agencement des différentes communes de la ville selon le modèle d’équilibre territorial dans l’objectif d’égalité à vocations territoriales conciliables, afin de réussir les passages de la rétrospective à la prospective de la ville de Salé de demain. Les ajustements, fondés par la vision d’espaces et de localités communes, voire collectifs dans la ville, sont exigeants en actions et de reconfiguration des urbanités courante par d’autres modalités de gestion et de gouvernance de la ville en vue de créations d’emplois, ces impulsions admettent de dévoiler des éloignements et des adaptations entre les différents intervenants dans la ville, le capital immatériel diversifié, l’accroissement de modes de vie et de la population vivante à Salé et le résultat social en général de la ville. Cet article traite de certains enjeux proposés par l’émergence d’espaces et de lieux publics, voire communautaires, pour la valorisation du patrimoine de la ville de Salé dans une perspective de gouvernance intelligente et de rééquilibrage des mesures économiques et sociales en faveur de la population de la ville de Salé. Deux logiques principales et leur confrontation peuvent nous aider à expliciter notre problématique, sur la base des deux axes suivants : Pratiques et acteurs de gouvernance ; Moyens d’administration et de gestion territoriale de salé ; Salé, centralités organisées autour de l’économie et l’emploi.

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L’influence des réseaux sociaux sur le comportement du consommateur : le cas de l’industrie des biens luxueux

Cited by 6 publications

References 9 publications

The influence of social network communication on the buying behavior of Cameroonian consumers on social e-commerce platforms

The influence of social network communication on the buying behavior of Cameroonian consumers on social e-commerce platforms

Customer loyalty and administrative management of e-commerce in the telecommunications sector in Latin America

Gouvernance, gestion et valorisation de la ville de Salé : vers le développement durable et l’emploi

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