In a specially designed collision chamber, H atoms produced by a microwave discharge were excited into the 2p state by impact of Ar + ions in a beam. A degree of dissociation up to t/= 94 % was measured at the exit of the microwave source, although in the center of the collision cell ~ is smaller, with a lower limit of 33 %. The effect of vibrational excitation of H 2 by the discharge and the resulting difficulties of measuring t/ are discussed. The cross section for L= emission increases linearly from the threshold, at 10.2 eVcM, to 17.1 eVcM. The absolute cross section at this energy is 1.5.10 -17 cm 2 for r/=33% (with a minimum of 0.6.10-17 cm 2, for the maximum possible t/). The absence of an activation barrier rules out some features shown by an earlier ab initio calculation.