Kumbuyahanay: Building an Economically Sustainable and Resilient Ati Community Innovative Strategies During the Covid 19 Pandemic

Biclar, Leo Andrew B.

doi:10.2139/ssrn.4102928

Cited by 2 publications

(2 citation statements)

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“…For example, for small and medium-sized promotions, consumers were indifferent between price discounts and bonus packs, but for large promotions, they preferred price discounts (Hardesty & Bearden, 2003; Nisa, N., Acha, A., & Dharejo, 2022). Previous research added another level of complexity to the issue with their finding that people display a preference for a bonus pack over an economically dominating price discount for virtuous products but that the preference is reversed for vice products, because of feelings of guilt associated with consuming such products (Biclar, 2022;Fitriana, 2022) Mishra & Mishra, 2011). Another prior research found consumers' preferences for bonus packs over price discounts when both are expressed as percentages (Chen, Marmostein, Tsiros, & Rao, 2012).…”

Section: Promotion Tools: Price Discounts and Bonus Packsmentioning

confidence: 99%

Consumer Responses to Multi-Promotion Offering: The Moderating Impact of Regulatory Orientation

Kim

2023

ijmst

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Among the various promotional tools, bonus packs and price discounts have been found to be the most effective and have thus attracted the most attention from researchers. This research primarily focuses on multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). The present research aims to examine the moderating role of consumers’ regulatory orientation in their responses to BP + PD offers. That is, this research investigates whether consumers’ attitude toward the BP + PD offers and their purchase intention differ according to their regulatory orientation (promotion orientation vs. prevention orientation). Specifically, it is predicted that consumers with a prevention orientation, as compared to those with a promotion orientation, will have more favorable attitude toward the offers containing the high PD but low extra amount of BP (i.e., HPD LBP offers) than the offers containing a high extra amount of BP but low PD (HBP LPD offers) (hypothesis 1) and higher product purchase intention in the HPD LBP offers (hypothesis 2). An experiment was conducted to test the hypotheses. Consistent with the hypotheses, it was found that participants’ regulatory orientation moderates their responses to multi-promotion offering.

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Section: Promotion Tools: Price Discounts and Bonus Packsmentioning

confidence: 99%

Consumer Responses to Multi-Promotion Offering: The Moderating Impact of Regulatory Orientation

Kim

2023

ijmst

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“…SMEs require assistance implementing new technologies due to their increased resource and knowledge needs (Al-Slehat, 2023). Furthermore, they have to catch up in terms of innovation and diffusion since they don't fully comprehend business challenges such as inadequate knowledge management and a lack of 􀅫inancial resources (Biclar, 2022;Hayajneh, Elayan, Abdellatif, & Abubakar, 2022). Because of this, a company's 􀅫irst 􀅫ive years of existence have a comparatively high failure rate (A. S. Khan, Bilal, Saif, & Shehzad, 2020;Lam, Nguyen, Le, & Tran, 2021).…”

Section: Introductionmentioning

confidence: 99%

Interplay between Digital Marketing, Business Analytics and Innovation Capability: A Case of Greece SMEs

Moschogianni

2024

JMPHSS

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This study examines the effects of digital marketing on the purchase intention and market performance of Small and Medium-Sized Enterprises (SMEs) in a developing market in Greece's pharmaceutical, IT, and service sectors. In the pharmaceutical, IT, and service industries, it also looks at how innovation capability functions as a mediating factor in the interaction between digital marketing, purchase intention, and market performance. A Partial Least Squares -Structural Equation Modelling (PLS-SEM) technique was employed to examine data from 260 Small and Medium-Sized Enterprises (SMEs) in the pharmaceutical, IT, and service industries. This study was conducted in Greece, and the targeted population was pharmaceutical, IT, and service sector owners and senior managers. As the population was unknown, it was dif􀅫icult to access all the owners and senior managers from Greece's SME sector. A non-probability sampling technique was used, and the sampling method was convenient. The main objective of this paper is to identify themes and trends directly related to digital marketing, business analytics, innovation capability, and SMEs. The 􀅫indings demonstrate that, through innovation capabilities in mediation, digital marketing directly impacts the market performance and purchase intention of SMEs in the pharmaceutical, IT, and service sectors. The results of this study offer valuable insights through business, through business analytics in moderation on digital marketing and market performance and purchase intention of SMEs. The results support earlier studies mostly carried out in developed (Western) economies. Practically speaking, this research aids SMEs in realising the value of innovation by encouraging them to test out new concepts Regularly to sustain innovation and a competitive edge in a demanding business climate. The moderating effect of business analytics and the mediating impact of innovative capabilities both require for further study.

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Kumbuyahanay: Building an Economically Sustainable and Resilient Ati Community Innovative Strategies During the Covid 19 Pandemic

Cited by 2 publications

References 1 publication

Consumer Responses to Multi-Promotion Offering: The Moderating Impact of Regulatory Orientation

Consumer Responses to Multi-Promotion Offering: The Moderating Impact of Regulatory Orientation

Interplay between Digital Marketing, Business Analytics and Innovation Capability: A Case of Greece SMEs

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