Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan

Abstract

Abstract. The growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and not only to achieve profits. This is because satisfied customers will determine the sustainability of the relationship with the restaurant. Every effort should be made to get satisfied customers with restaurant services. This study aims to analyze and discuss the influence of product quality, brand awareness and price on customer s atisfaction di Dewi Kahyangan restoran di Jombang Kota. Tiga variabel independen yang terlibat dalam penelitian ini adalah kualitas produk, kesadaran merek, dan harga. Salah satu variabel dependen adalah kepuasan pelanggan. Metode penelitian yang digunakan adalah kualitatif. Teknik sampling yang digunakan adalah n on p robability s ampling . Populasi dalam penelitian ini adalah semua custume yang telah makan di restauran Dewi Kahyangan di Kota Jombang , dengan jumlah sampel 100 responden . Teknik pengambilan sampel menggunakan teknik non probability sampling dengan metode accidental sampling. The alat analisis yang digunakan adalah regresi linier r egression dengan SPSS 24,0 untuk w indows. Hasil penelitian menunjukkan bahwa kualitas produk, kesadaran merek dan harga memiliki pengaruh parsial dan simultan yang signifikan terhadap kepuasan pelanggan Kata kunci: kualitas produk, b rand sebuah wareness , harga, c ustomer s atisfaction

Reflection on Customer Satisfaction Using the Jaket Application in Terms of Aspects of E-Service Quality, Price, and Brand Awareness

“…Thus, the Jaket application has provided good brand awareness so that it can be a major determinant of the success of the Jaket application to enter and survive in the minds of consumers (Novrianda, Maksum, & Jasin, 2018). The results of this discussion are in line with the research by Darmawan (2019) and Putri & Happy (2019), states that there is a significant effect of brand awareness on customer satisfaction.…”

“…Several research results that examine brand awareness have been studied by many researchers and present different research results. Research by Ramadania et al, (2020), Darmawan (2019), andYulianto (2021), states that there is a significant effect of brand awareness on customer satisfaction. While the research results from (Maulida & Indah, 2020), conveying brand awareness has no significant effect on customer satisfaction.…”

Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, And Product Quality on Consumer Behavior of Paint Products

“…Price is often associated with quality, consumers tend to use price as an indicator of quality or potential satisfaction of a product. Reasonable price means the value that is perceived as appropriate at the time the transaction is made and the price also determines the achievement of satisfaction for customers (Malik et al, 2012;Darmawan, 2019).…”

Pengaruh Kesadaran Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen (Studi Pada Toko Busana Muslim Venka Gallery Banda Aceh)

“…Berdasarkan Tabel 9, nilai R 2 sebesar 0,360 atau ≠ 0, maka hal ini menunjukkan bahwa variabel kesadaran merek dan kualitas produk berpengaruh terhadap kepuasan konsumen pada toko Venka Gallery Banda Aceh. Penelitian ini sejalan dengan penelitian yang dilakukan oleh Darmawan (2019) yang menemukan bahwa kesadaran merek dan kualitas produk secara simultan (bersama-sama) berpengaruh secara positif dan signifikan.…”