Abstract:Daie, who has credibility in communicating and utilizing YouTube as a medium of da'wah delivery is seen to raise students' moral awareness. Nevertheless, there is a question of the aspect of Daie's credibility and attractiveness in increasing the morality of university students. A survey of 351 students from Universiti Utara Malaysia (UUM) was conducted. Credibility and attractive instruments were taken from the TEARS model by Shimp (2000). Moral instruments are modified from Prihatini, Mardapi, and Sutrisno (… Show more
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