“…Provided it does not succeed in adjusting to market-economy value systems -in the form of design or advertising -the only channels able to secure subsistence are public subsidies, hope for a rare market success of an idea, or a precarious existence that is fed through several sources of revenue. In the words of Robert Kloostermann ( This duality of superstars, on the one hand, and precariousness, on the other, has meanwhile been examined widely and thoroughly, with regard specifically to Germany including the creative labour market of Berlin in particular (Geppert and Mundelius, 2007;Manske and Merkel, 2008;Merkel, 2008) but also elsewhere internationally (e.g. Christopherson, 2002;Gill, 2002;Hesmondhalgh and Baker, 2008;McRobbie, 2004).…”