Közép- és Kelet-Európa a 21. század geopolitikai/geoökonómiai stratégiáiban

Bernek, Ágnes

doi:10.1556/9789634541783

Cited by 3 publications

(2 citation statements)

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“…The so-called 'Eastern Opening' shows the limits of the Orbán regime's understanding of global processes. Friendly ties and trade with Caucasian and Central Asian countries are most welcome (Bernek, 2018). Multilateralism is a praiseworthy effort to achieve a multipolar order (Védrine, 2021, p.242).…”

Section: Global Thinking: Theoretically Sound Premisesmentioning

confidence: 99%

The Missing Scale: “Eastern Europe” in Hungary’s Geostrategic Representations

Balazs

2023

Alternatives: Global, Local, Political

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Since 2010, with Viktor Orbán’s return to power, Hungary has progressively turned into an antidemocratic regime through a well-thought process of state and democracy capture. This slide has come along with chimeric narratives about national identity. Consecutive narratives about the nation and the country’s sense of belonging have given the impression that Hungary is moving on the map, as the Orbán regime has been locating itself more and more explicitly against the West. During the migration crisis, ‘Central Europe’ was at the centre of Orbán’s cultural map, as he extrapolated his ideology to the East-Central European macro-region, hoping to turn it into a region against the European establishment. Budapest’s tactical moves in the Western Balkans have gained importance as Orbán is increasingly isolated in the EU community. On the global scale, the regime has mixed trade and diplomacy with tying political alliances in Central Asia and beyond. These narratives do not result in a system. However, there is a common denominator in Orbán’s consecutive discourses on Hungary’s geopolitical place and role: anti-Western and anti-EU convictions flow through the opportunistic contradictions of national propaganda. In a contradictory way, only an EU member state could proceed to state and democracy capture and become famous for it, giving the impression that the small, peripherical Eastern European state is more important than it is. It is an EU member that has fallen into Russia’s arms to propagate pro-Kremlin narratives in and outside the EU. In this paper, I will examine the geopolitical narratives used by the Orbán regime and show how Budapest’s very sense of scale has got lost in the process. Indeed, it is Hungary’s precarious location on the map that the regime seems to have forgotten about and has reached this point at the time of renewed Russian aggression in Hungary’s direct neighbourhood.

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Section: Global Thinking: Theoretically Sound Premisesmentioning

confidence: 99%

The Missing Scale: “Eastern Europe” in Hungary’s Geostrategic Representations

Balazs

2023

Alternatives: Global, Local, Political

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“…It is a huge country with a 40 million population and it offers Hungary a proximate and large market. Russia is a global power, the world's largest country and richest in natural resources, which if joined forces with China along the Eurasian New Silk Road project implementation, can be a worthy challenger to the USA (Bernek, 2016). The most feasible European gateway of the north continental New Silk Road (the One Belt, One Road Chinese project) is offered by Hungary.…”

Section: Anholt's Nation Brand Indexmentioning

confidence: 99%

Hungarian Country Equity

Tózsa¹

2018

Polgári szemle

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This study tries to shed light upon the unfavourable Hungarian reputation in Europe and the value of Hungarian country brand. In doing so, it explains the components and the formation of country image, association, awareness, loyalty and equity as well. The study concludes with showing the measures with which even small countries can improve their rankings in Simon Anholt's global nation brand and good country index charts. These charts are based on the largest scale social big data study ever conducted and they exercise influence on the countries' economic prospects. The study also reveals the global regions where the Hungarian government should focus country marketing in order to achieve the most rapid economic benefits.

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