Korean Cuties: Understanding Performed Winsomeness (<i>Aegyo</i>) in South Korea

Pužar, Aljoša; Hong, Yewon

doi:10.1080/14442213.2018.1477826

Cited by 11 publications

(17 citation statements)

References 7 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Interestingly, tildes were used by both male and female students in this study, suggesting that this paralinguistic feature deviates from the largely gendered construct of face-to-face aegyo (Puzar & Hong, 2018). These tentative conclusions should be treated with caution as this relatively new cultural phenomenon requires more research to understand the complexities of this social behaviour.…”

Section: Discussionmentioning

confidence: 67%

“…This speech pattern is a form of aegyo (Hangul:애교). Aegyo means to act and speak in a childlike, cute, winsome manner (Puzar & Hong, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…Aegyo is a cultural phenomenon that has been propagated by popular culture and media (Strong, 2012) and is now ubiquitous in Korean society, particularly popular among younger generations (Puzar & Hong, 2018). It is considered a tool for fostering rapport, and is also used to diffuse negative situations (Puzar & Hong, 2018). It is used commonly in South Korea, particularly by females, so largely represents a gendered construct ( Eom & Hong, 2015;Puzar & Hong, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…It is considered a tool for fostering rapport, and is also used to diffuse negative situations (Puzar & Hong, 2018). It is used commonly in South Korea, particularly by females, so largely represents a gendered construct ( Eom & Hong, 2015;Puzar & Hong, 2018). Aegyo is a strategy that is employed to navigate interactions, maintain harmonious bonds and minimise potential discord (Puzar & Hong, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…It is used commonly in South Korea, particularly by females, so largely represents a gendered construct ( Eom & Hong, 2015;Puzar & Hong, 2018). Aegyo is a strategy that is employed to navigate interactions, maintain harmonious bonds and minimise potential discord (Puzar & Hong, 2018). Aegyo is used as a tool to reject offers gently, dissipate negativity, and request favours, so potential disharmony is managed through the enactment of cuteness and diminutiveness, replacing more overt politeness strategies (Puzar & Hong, 2018).…”

Section: Discussionmentioning

confidence: 99%

See 4 more Smart Citations

Culture and paralinguistic features ~!^^:-): East meets West in a virtual exchange between South Korea and England

Wylie

2020

JVE

View full text Add to dashboard Cite

This paper investigates whether cultural differences are apparent in the paralinguistic features used by culturally diverse interactants online. Paralinguistic features are used pervasively in digital discourse (Herring & Androutsopoulos, 2015), therefore they play a pivotal role in online communication skills. Paralinguistic features such as the innovative use of punctuation and typographical features as well as emoticons and emojis are used to add nuance, emotional tone, and to manage discourse in online communication. However, the effectiveness of these paralinguistic features is dependent upon a shared understanding of their functions. This study seeks to explore any potential cultural manifestations in the use of paralinguistic features during a semester-long virtual exchange between 21 South Korean students and 25 students studying at a university in England. The dataset of 20,379 words generated during the virtual exchange was examined for cultural manifestations in paralinguistic features. As this study examines potential cultural manifestations online, it adheres to a culturally relativist perspective, therefore an inductive approach to the analysis of the data was taken. The analysis of the data revealed culturally specific paralinguistic features with the emergence of a feature that, to the best of my knowledge, has not been recorded in previous virtual exchange research.

show abstract

Section: Discussionmentioning

confidence: 67%

“…This speech pattern is a form of aegyo (Hangul:애교). Aegyo means to act and speak in a childlike, cute, winsome manner (Puzar & Hong, 2018).…”

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

See 3 more Smart Citations

Culture and paralinguistic features ~!^^:-): East meets West in a virtual exchange between South Korea and England

Wylie

2020

JVE

View full text Add to dashboard Cite

show abstract

Fortifying cuteness

Crosby

Dalola

2023

APLV

View full text Add to dashboard Cite

The term aegyo refers to a cute style of speech in Korean with numerous reported phonetic correlates. One of these is obstruent fortition (OF). The present study examines the gender and age effects of OF across 21 romantic couples and across eight mock situations (date, workplace, family, comfort, date-planning, request, expression of love). Results revealed a significant interaction between performance of aegyo and age, such that younger participants exhibited higher rates of OF when performing aegyo than when not performing aegyo, whereas older participants did not. Results also revealed a gender effect such that women employed more OF than men, and a situation effect such that OF was more likely to occur in romantic situations, suggesting its indexicality of romantic intimacy.

show abstract