Korean Beauty in a Global Cultural Context*

Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions

“…The results were also consistent with previous studies in many areas, such as the significant impact of involvement and celebrity on consumer intentions [22,31,44]. The brand awareness and perceived quality of Korean beauty products relationship were also significant, given the existing reputation and the acclaimed Korean beauty standards [11,12,57]. Lastly, the role of perceived quality and intention to buy Korean products or visit Korea considered the level of involvement of the participants with Korean entertainment media and their familiarity with Korean culture and visitor attractions in Korea that have often been portrayed in the media [2,8,11,12].…”

“…Combined with the international success that Korean entertainment has achieved, product placements in Korean dramas, movies, and TV shows have the potential to reach a far wider audience around the globe [4]. The visual appearance of celebrities can become the cue for international viewers regarding their perception of Korean beauty products brands and perceived quality [11][12][13]57]. Previous studies found that celebrities' appearances enhance consciousness of one's body image at the same time.…”

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

“…Meanwhile, the value of exporting South Korean pop culture was estimated as $5 billion in 2013, and inbound tourist arrivals jumped 8.3% in one year to a record 12.2 million visitors in 2013 (Holliday & Wong, 2014;Korea Tourism Organization, 2013). Therefore, the development of Korean pop culture was closely related to the expansion of the tourism industry (Hogarth, 2013;Kim, Agrusa, Chon, & Cho, 2008;Kim et al, 2009;Ko, Chun, & Lee, 2011;Shim, 2006). Based on the previously discussed advance of communication channels, Korean pop culture is in a condition to match the situational involvement due to its sudden acknowledgment worldwide, while simultaneously constituting fandoms with enduring involvement worldwide.…”

Open Innovation—An Explorative Study on Value Co-Creation Tools for Nation Branding and Building a Competitive Identity

“…For example, if a country is proven to attract significantly more FDI compared to its peers or if it is known to be a world leader in some aspects of competence, such as possessing one of the most competitive education systems, business environments, or in witnessing growing international demand of its domestic flagship products or industries, such factors can act as a strong foundation for additional nation branding through their unique value propositions. For example, a country such as South Korea could harness its newly achieved "K-reputation" in fields of beauty [64] and popular music [65] in its nation-branding strategies. After all, culture appears to be a significant factor for the competitive identity of a country that is difficult for other countries to copy.…”