Kontroversi Kasus Promosi Minuman Beralkohol Hollywings Berlabel “Muhammad dan Maria” dalam Konstruksi Pemberitaan Detik.com, Kompas.com dan Republika.co.id

Abstract

This research aims to find out and explore the reality construction carried out by Detik.com, Kompas.com, and Republika.co.id regarding the controversy over the case of the free promotion of Holywings alcoholic drinks labeled "Muhammad and Maria" in the reports of these three media. This research uses a constructivist paradigm with descriptive qualitative research methods, through the framing analysis model of Zhongdang Pan and Gerald M. Kosicki, which divides it into four structural dimensions of news texts as framing devices, namely syntax, script, thematic, and rhetorical. The research results show that there are differences in the vision and mission background between Detik.com, Kompas.com, and Republika.co.id. Through syntactic, script, thematic, and rhetorical devices, it can be seen that Detik.com constructs the Holywings case as reporting that is only concerned with actuality, and the news "market" for Holywings promotional errors is framed as just an ordinary mistake, not religious blasphemy. Kompas.com constructed the Holywings case as blasphemy against Islam and Christianity. However, the context of religious blasphemy is highlighted carefully but still leads public opinion so that the perpetrators are prosecuted legally. Republika.co.id firmly constructs the Holywings case as an act of religious blasphemy, especially for Muslims. Republika.co.id highlights the construction that the promotion of alcohol is a form of extremism that must be prosecuted legally.