Abstract:E-commerce with the highest number of users in Indonesia is Shopee and last year Shopee managed to break the record for most sales transactions in one day in seven countries. So from that this study intends to find out how consumer motivation and marketing mix that Shopee does contribute to the purchasing decision making process. The population in this study is the millennial city of Karawang city with a sample of 175 respondents. Sampling is done by non-probability sampling technique that is snowball. Data an… Show more
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