Konsumerisme Masyarakat Kontemporer Menurut Herbert Marcuse

Saumantri, Theguh

doi:10.53396/media.v3i2.113

Cited by 4 publications

(3 citation statements)

References 2 publications

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“…Sebaliknya, pemikiran tunggal secara sistematis disebarkan, menjadikan individu modern terindoktrinasi dengan slogan-slogan yang diktat, sehingga menghasilkan monolitikitas dalam pemikiran kontemporer. (Saumantri, 2022).…”

Section: Teori Filsafat Herbert Marcuse Sebagai Solusi Dalamunclassified

Nilai-Nilai Filsafat Dan Tasawuf Dalam Menjawab Tantangan Masyarakat Kontemporer

Novianto,

Saumantri

2024

Sanafi

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Masyarakat mengikuti perkembangan zaman dengan ditandai oleh pesatnya kemajuan media teknologi, ekonomi dan informasi, namun dengan kemajuan aspek-aspek tersebut membuat masyarakat modern dihadapkan dengan pola hidup dan berfikir yang merugikan kehidupan masyarakat itu sendiri. Tujuan penelitian ini adalah menemukan jalan keluar untuk masyarakat modern yang sudah larut dalam kebingungan yang terjadi melalui pendekatan tasawuf dan filsafat. Dengan metode penelitian kajian pustaka dengan jenis kajian pustaka kualitatif, penulis memfokuskan pada teori tasawuf Al-Ghazali dan teori filsafat Herbert Marcuse yang memungkinkan penulis menganalisis mendalam terhadap kedua tokoh teresebut beserta pemikirannya. Dalam menghadapi permasalahan yang dihadapi masyarakat modern seperti sifat materialistik, konsumeris, dan individualis masyarakat, Al-Ghazali dengan teori etika tasawufnya menawarkan beberapa sifat seperti zuhud, qona’ah, dan ukhuwwah, begitupun dengan Herbert Marcuse telah menawarkan berbagai solusi seperti mengembalikan kesadaran kritis, pencerahan, dan gerakan budaya. Di era kemajuan teknologi yang tanpa batas dalam menerima informasi, penerapan solusi ini menjadi semakin penting dan sangat dibutuhkan untuk masyarakat modern.

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Section: Teori Filsafat Herbert Marcuse Sebagai Solusi Dalamunclassified

Nilai-Nilai Filsafat Dan Tasawuf Dalam Menjawab Tantangan Masyarakat Kontemporer

Novianto,

Saumantri

2024

Sanafi

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“…The dimension referred to in this case is the dimension of mind. The dimension of mind means the critical ability to determine, which in the context of Marcuse is concerned with determining needs against capitalism (Saumantri, 2022). These dimensions include one-dimensional, semi-one-dimensional, and multi-dimensional which in dark-skinned informants can be displayed as follows: Dark-skinned informants are in a single consumer dimension where efforts to realize a certain beauty discourse have been made since youth to adulthood.…”

Section: )mentioning

confidence: 99%

Skincare consumption behavior: Study of beauty discourse and consumerism among Gen-Z women of Javanese ethnicity

Amalia

2024

Mukadimah

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A significant surge of interest in skincare occurred due to growing awareness of maintaining skin health and beauty. This indicates a change in skincare as a necessity which contains complexity behind it. This study aims to unveil the involvement of various elements that produce and continuously encourage consumerism lifestyles among Javanese Gen-Z women using Herbert Marcuse's theory of one-dimensional man, alongside the concept of beauty discourse. This study uses qualitative methods with a phenomenological approach. This study shows that the development of consumerism lifestyle is influenced by the entire experience in consuming skincare. This includes the internalization of beauty discourse, the existence of financial strategies in the consumption process until the establishment of repressive tolerance which determines consumers’ integration into the capitalist’s repressively established system. Therefore, the degree of consumerism lifestyle determines consumers into certain dimensions, such as one-dimensional, semi-one-dimensional, and multi-dimensional consumers which gradually indicates a lower consumerism lifestyle.

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“…One of the philosophers who deeply explored the consumer lifestyle was Herbert Marcuse, a modern philosopher who through his concept of "one-dimensional man" tried to provide a point of view on this issue. Marcuse is of the view that consumer behavior is an urge to fulfill needs that are false, (Saumantri, 2022). The abundant products resulting from technological advances continue to be offered to people in advanced industrial countries.…”

Section: Introductionmentioning

confidence: 99%

Consumptive Behavior of Students: Analysis of Herbert Marcuse's Perspective

Nurlela,

Kamaruddin,

Adam

et al. 2023

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Human life in the post-modern era is characterized by very varied needs and has penetrated all levels of society, including students. In practice, students at the Faculty of Social Sciences and Law, Makassar State University tend to act excessively and prioritize desires over needs, for certain reasons. This must be addressed as soon as possible because students are a key element in the movement to stop the pressure from capitalist activities that have developed, not to become supporters in inheriting and expanding the capitalist system. Therefore, this research aims to determine the consumer behavior of students at the Faculty of Social Sciences and Law, Makassar State University. This type of research is qualitative descriptive research using Herbert Marcuse's theoretical approach. Data collection techniques, namely observation, interviews, and documentation. Researchers used source triangulation to ensure the validity of the data, where the data collected in this research was analyzed using theories related to the object of research, namely the consumer behavior of students at the Faculty of Social Sciences and Law, Makassar State University. The results of this research show that students at the Faculty of Social Sciences and Law at UNM tend to prioritize secondary needs solely to achieve inner satisfaction. In essence, a new form of control has been integrated within students, accompanied by various forms of repression. Apart from that, by using Herbert Marcuse's theory the author also found that students at the Faculty of Social Sciences and Law at UNM in the era known as Gen-Z have been influenced by the urge to fulfill their needs even by ignoring other aspects of their lives, including lectures.

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Konsumerisme Masyarakat Kontemporer Menurut Herbert Marcuse

Cited by 4 publications

References 2 publications

Nilai-Nilai Filsafat Dan Tasawuf Dalam Menjawab Tantangan Masyarakat Kontemporer

Nilai-Nilai Filsafat Dan Tasawuf Dalam Menjawab Tantangan Masyarakat Kontemporer

Skincare consumption behavior: Study of beauty discourse and consumerism among Gen-Z women of Javanese ethnicity

Consumptive Behavior of Students: Analysis of Herbert Marcuse's Perspective

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