Konsep Pemasaran Agribisnis :  Pendekatan Ekonomi Dan Manajemen

Asmarantaka, Ratna Winandi; Atmakusuma, Juniar; Muflikh, Yanti Nuraeni; Rosiana, Nia

doi:10.29244/jai.2017.5.2.143-164

Cited by 19 publications

(21 citation statements)

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“…The trading margin can also be calculated from the sum of the costs and benefits of each marketing agency. Mathematically formulated as follows [12]:…”

Section: Methodsmentioning

confidence: 99%

Economic Value A Dried Fish Business Development in Bengkulu City

Sumantri

Purwoko

Sriyoto

et al. 2018

InJAR

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The study aims to analyze the economic value of dried fish business by considering its added value of Hayami and marketing. This study uses primary data by surveying 55 dried fish producers in Bengkulu city. The results show that the average output price of dried fish is Rp6,586.61/kg. Using formula of Hayami’s added value, the average added value gained is Rp3,486.14/kg. This informs that every a kilogram of fresh fish processed into dried fish will create added value of Rp3,486.14. When labor under consideration, labor added value in fish dried industries is Rp651.37 informing that an average of labor income for every kilogram of fish dried produced. The research also found that there are four patterns of marketing channels. From weekly average production of dried fish, i.e., 4,345 kg, 43.73 % is distributed to big traders while the remaining, 56.27%, is consumed directly. From big traders, dried fish are then distributed through three channel, namely, (1) 43.11 % are marketed to the first intermediate trader, then, to intercity merchants, retailers and end customers in Bengkulu city, (2) 26.32% are distributed to second intermediate trader who then marketed to retailers and end customers; and (3) 31.58 % are marketed to third intermediate trader who, then, market to the intercity merchants and consumers. Marketing margins of this dried fish is Rp1,000/kg from producers to traders and Rp2,000/kg per kg of fish from traders to retailers.

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“…The trading margin can also be calculated from the sum of the costs and benefits of each marketing agency. Mathematically formulated as follows [12]:…”

Section: Methodsmentioning

confidence: 99%

Economic Value A Dried Fish Business Development in Bengkulu City

Sumantri

Purwoko

Sriyoto

et al. 2018

InJAR

View full text Add to dashboard Cite

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“…Jika konflik tidak dapat diselesaikan dengan cara-cara yang baik atau tidak menemukan kesepahaman akan berdampak pada pengakhiran kemitraan. Sebaliknya, jika konflik tersebut diselesaikan dengan cara-cara yang bijaksana maka hubungan kemitraan akan terjaga dengan baik (Asmarantaka et al, 2017). Berdasarkan referensi tersebut maka dirumuskan hipotesis atas pengaruh komitmen dan kepercayaan terhadap pengambilan keputusan ketidakpastian sebagai berikut:…”

Section: Pengaruh Kompetensi Dan Komunikasi Terhadap Kepercayaanunclassified

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Rantetoding¹,

Yuliati²,

Suharjo³

2019

jmi

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The influence of the growth of tourism industry which affected the increasing demand for beef also occurs in Bogor City and Regency. This research was conducted at PT XYZ with their business partners Horeka in Bogor. The relationship between PT XYZ and 100 business partners in Bogor is a marketing relationship between suppliers and suppliers, in which PT XYZ acts as a supplier and company as a product distributor to end consumers. The purpose of this study was to analyze relationship-based marketing between PT XYZ and Horeka business partners in the city of Bogor. Data was obtained by the census method on 100 Horeka business partners who had made purchases at least twice in the past month at PT XYZ until August 2018. The research method in this study was descriptive analysis using the Top two boxes method and Structural Equation Model (SEM) with Lisrel tools. Based on the results of descriptive analysis, it can be seen that 98 percent of people try to promote mutually beneficial cooperation. The results of the SEM model analysis show that the pattern of linkages that occur in relationship-based marketing of PT XYZ with business partners is not only based on mere financial benefits. The relationship that was built between PT XYZ and Horeka business partners was based more on trust based on flexible business practices.

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“…Efisiensi harga tercapai jika masing-masing pelaku pasar yang terlibat dalam pemasaran puas terhadap harga yang berlaku, penggunaan sumber daya mengalir dari penggunaan yang bernilai guna rendah ke penggunaan yang bernilai guna tinggi, serta mengkoordinasikan aktivitas antara penjual dan pembeli mulai dari produsen (petani), lembaga pemasaran, dan sampai ke konsumen. Indikator yang digunakan untuk menganalisis efisiensi harga yaitu integrasi pasar dan transmisi harga (Asmarantaka 2012).…”

Section: Kerangka Pemikiran Teoritisunclassified

“…Integrasi pasar mengukur efisiensi pemasaran (Heytens 1986). Asmarantaka (2012) menambahkan jika suatu pasar terintegrasi dengan pasar yang lain berarti pemasaran yang terjadi di pasar tersebut dikatakan efisien terutama efisien dari segi efisiensi harga.…”

Section: Kerangka Pemikiran Teoritisunclassified

“…Suatu pasar ISSN 2354-5690; E-ISSN 2579-3594 Rati Purwasih, Muhammad Firdaus, dan Sri Hartoyo Transmisi Harga Jagung di Provinsi Lampung yang terpisah secara geografis dengan pasar yang lain akan terintegrasi secara spasial jika produk dan informasi mengalir bebas di antara kedua pasar sehingga perubahan harga di pasar yang satu akan ditransfer ke harga di pasar yang lain (Ravallion 1986dalam Fossati et al 2007. Integrasi pasar vertikal digunakan untuk melihat keterkaitan antara lembaga pemasaran yang satu dengan lembaga pemasaran lainnya yang terlibat dalam satu saluran pemasaran, misalnya antara tingkat produsen (petani) dan tingkat konsumen (Asmarantaka 2012). Seperti halnya integrasi, transmisi harga juga dibedakan menjadi transmisi harga spasial dan transmisi harga vertikal.…”

Section: Kerangka Pemikiran Teoritisunclassified

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