2017
DOI: 10.21008/j.0239-9415.2017.074.12
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Koncepcja born globals a etapowa internacjonalizacja przedsiębiorstwa

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“…either a gradual entry into foreign markets in a specific sequence and time sequence, or a simultaneous start-up in multiple foreign markets, which should reduce expansion costs,  concentration on specific markets or diversification, i.e. operating in multiple markets at the same time with a view to optimising expansion directions at a later date (Limański, Drabik, 2016). The authors note the possibility of double concentration (few market segments in few countries), or concentration may be geographic or segmental (in few market segments but in many foreign markets).…”
Section: Interpreting the Relationship Between Internationalisation A...mentioning
confidence: 99%
“…either a gradual entry into foreign markets in a specific sequence and time sequence, or a simultaneous start-up in multiple foreign markets, which should reduce expansion costs,  concentration on specific markets or diversification, i.e. operating in multiple markets at the same time with a view to optimising expansion directions at a later date (Limański, Drabik, 2016). The authors note the possibility of double concentration (few market segments in few countries), or concentration may be geographic or segmental (in few market segments but in many foreign markets).…”
Section: Interpreting the Relationship Between Internationalisation A...mentioning
confidence: 99%