Kommunikationsmanagement im Wahlkampf: Spielregeln für Strategie und taktische Disziplin

Althaus, Marco

doi:10.1007/978-3-322-95052-9_7

Cited by 3 publications

(1 citation statement)

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“…If there is a causal effect between the salience of certain issues and the electoral success of contending political actors, not only can political advertising attempt to alter the salience of these issues in public opinion or to emphasize the competencies of a party or candidate with regard to specific issues (Maarek ) but also it can target groups of voters especially prone to change electoral preferences as a result of the salience of a specific issue (Henneberg, :132–7). The salience of an issue is supposed to be influenced for example by news values (Althaus, : 121, Galtung and Ruge, ), different media formats (Tuman, : 154–5) or particular emotional cues (Brader, ).…”

Section: Public Opinion and Political Consultingmentioning

confidence: 99%

Understanding Political Consulting: A Systems‐Theoretical View

Kusche

2011

Syst. Res.

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The article analyses political consulting as an attempt at controlling political communication effects, using Luhmann's theory of social systems as the framework. On the basis of causal attributions, the instruments of political consulting provide campaign decisions with special expertise. However, the selectivity of these causal attributions intensifies the second‐order observation of public opinion. An appraisal of the, mostly American, literature on election campaigns and consulting therefore leads to the conclusion that political consulting both reduces the uncertainty of specific campaign decisions and increases the overall uncertainty of politics. The double‐edged effects of political consulting are a consequence of the self‐referential operation of a differentiated political system. This is highlighted by a comparison with Russia where, under conditions of inchoate functional differentiation, the equivalent of political consulting takes on a different character.

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Section: Public Opinion and Political Consultingmentioning

confidence: 99%