Kommunikation als konstitutives Element im Innovationsmanagement

Zerfaß, Ansgar

doi:10.1007/978-3-8349-8242-1_2

Cited by 36 publications

(5 citation statements)

References 39 publications

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“…Literature on innovation communication identifies a broad range of goals including the addressing of internal and external partners or potential partners (Möslein 2009). This emphasizes the relevance of innovation communication to foster a complaisant innovation culture (Zerfaß and Huck 2007a) and a strategic knowledge management (Zerfaß 2009) as well as the enabling of connecting one's innovation activities to the market, building a high innovation reputation (Fink 2009) and the integration of different stakeholders in the innovation process (Möslein 2009). Attended with those goals is a broad range of addressees including internal as well as external actors (Zerfaß 2009).…”

Section: Innovation Communicationmentioning

confidence: 98%

“…This emphasizes the relevance of innovation communication to foster a complaisant innovation culture (Zerfaß and Huck 2007a) and a strategic knowledge management (Zerfaß 2009) as well as the enabling of connecting one's innovation activities to the market, building a high innovation reputation (Fink 2009) and the integration of different stakeholders in the innovation process (Möslein 2009). Attended with those goals is a broad range of addressees including internal as well as external actors (Zerfaß 2009). This notion of innovation communication is of the category persuasive information politics (Zerfaß and Ernst 2008) aiming to inform and positively influence different stakeholders and make the open innovation approach visible and understandable to them.…”

Section: Innovation Communicationmentioning

confidence: 98%

“…Hence, innovation communication can be understood as a constitutive element of the innovation approach (Zerfaß 2009) to generate competitive advantages (see Fig. 9.2).…”

Section: Strategic Relevance Of Innovation Communicationmentioning

confidence: 99%

“…Therefore, the question arises how ideas and partners are able to find you as a firm pursuing the open innovation approach. Open innovation as a cooperative approach with various communicative interfaces makes innovation communication a constitutive element (Zerfaß 2009) as an open innovation process not just comes with the challenge of exchanging details on technological details but also with the need of proper coordination, communication and general exchange of relevant information (Hauschildt and Salomo 2011).…”

Section: Introductionmentioning

confidence: 99%

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Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

Enkel

Dingler

Mangels

2017

Strategy and Communication for Innovation

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Firms aim to foster open forms of innovation by collaborating with external partners, e.g., suppliers, customers or firms operating in foreign industries, in order to gain a competitive advantage. At the same time, there is no unique role model of how to realize the potential of open innovation in terms of systematically addressing the external resources. Based on survey data and multiple case study researches, we suggest that more attention should be directed toward a strategic application of innovation communication.We draw on open innovation literature and relational based view to investigate how distinct innovation communication assists a holistic (in terms of breadth and depth) open innovation approach. Our findings illustrate that firms can foster open innovation visibility, partner acquisition, and relationship management through systematic innovation communication. Furthermore, the results reveal how distinct aspects such as timing of communication during the innovation process, the communication channels and corresponding target groups constitute the idiosyncratic open innovation approach. The content of communication, however, is mostly similar to that of firms with a restrained open innovation approach. Accordingly, the findings of our study enhance understanding of how firms can benefit from distinct innovation communication in terms of open innovation.

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Section: Innovation Communicationmentioning

confidence: 98%

Section: Innovation Communicationmentioning

confidence: 98%

“…Hence, innovation communication can be understood as a constitutive element of the innovation approach (Zerfaß 2009) to generate competitive advantages (see Fig. 9.2).…”

Section: Strategic Relevance Of Innovation Communicationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

Enkel

Dingler

Mangels

2017

Strategy and Communication for Innovation

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“…. that are constituted through communicative actions of the actors involved’ (Zerfass, 2009, p. 31). The construction of meanings is dependent on the situation in which it takes place, and the communities that are involved in the interaction (Blom & Gumperz, 1972).…”

Section: Some Notes On Interaction and Communication Processesmentioning

confidence: 99%

Construction of Meaning in Socio‐Technical Networks: Artefacts as Mediators between Routine and Crisis Conditions

Holzer

2012

Creat Innov Manage

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This article focuses on the construction of meanings taking place in organizational routinized innovation processes. The results of the single case study investigating the company Carmlod, which institutionalized a routine process for their innovations, show how boundary objects like standardized methods and designed objects facilitate the communication process within interdisciplinary teams. Nevertheless, there is no guarantee that team members continue using the distinct meanings of the mutually shared object. They follow their strategies and goals according to their professional disciplinary knowledge. Only when a fundamental crisis takes place, in which nobody knows the right strategy to achieve a possible solution any more, do artefacts within the contingent space of manoeuvre become important. In the process, team members are forced to enter into a coercion-free discourse within a socio-technical network that allows them to come up with true innovation and genuine collectively shared meanings.

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Open Innovation: Challenges of Integrating New Forms of Innovation in SMEs

Haase

2019

Open Innovation and Entrepreneurship

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Kommunikation als konstitutives Element im Innovationsmanagement

Cited by 36 publications

References 39 publications

Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

Construction of Meaning in Socio‐Technical Networks: Artefacts as Mediators between Routine and Crisis Conditions

Open Innovation: Challenges of Integrating New Forms of Innovation in SMEs

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