Knowledge workers is an approach to achieve outstanding performance requirements through strategic flexibility/Zain Telecom in Iraq as a model

Abstract

The aim of this research is to recognize the importance of the role of knowledge workers as a knowledge resource capable of dealing with environmental variables and leading the organization to be able to achieve outstanding performance in light of the great competition in the field of research. That performance is achieved by relying on the knowledge they possess as one of the most important the assets of the times and a basic source that leads to progress and development. Their basic role is activated by motivating them and giving them the necessary strategic flexibility that enables speed in solving problems, facing challenges and providing optimal solutions based on their creativity and innovations. To achieve this goal the researcher relied on the investigative - analytical approach based on a study relationships, dimensions and variables derived from its data from the searched field, relying on (research, analysis, proof). Zain Telecom in Iraq was represented as a field for research as it is one of the most competitive fields, and that success in it requires giving the knowledge workers a greater role and giving them flexibility to confront and succeed. Intentionally appointed according to the equation "Krejeie ​​& Morgan, 1970" by (46) respondents represented by (director, director, pastor M., Division Director, Sales Manager). The questionnaire was relied on in collecting data and information as the main tool for research, and work was done on analyzing these data depending on the (SPSS) program and the Swarm Intelligence Algorithm (ACO). The research reached a set of conclusions, the most important of which are: The researched company is exposed to many competitive pressures from other companies in the telecommunications sector, which requires reliance mainly on knowledge capital in a capacity that is capable of continuously achieving outstanding performance. On the light of which the researcher presented a set of proposals, the most important of which is: Empowering knowledge workers and granting them powers. This allows they have opportunities to think, put forward new ideas and discuss them freely without any restrictions, and give them full flexibility in dealing with environmental variables to build an integrated organization that is adapted to its environment and is flexible in its dealings, and ensures the best performance.