“…For Marx, capitalism is a system of capital accumulation, in which the worker ‘has permission to work for his own subsistence, that is, to live only insofar as he works for a certain time gratis for the capitalist (and hence also for the latter’s co-consumers of surplus value)’ so that ‘the whole capitalist system of production turns on increasing this gratis labour’ which ultimately amounts to ‘a system of slavery’ (Marx, 1875: 310). The notion of capitalism/the capitalist mode of production is reflected in IS within concepts of communicative capitalism (Dean, 2004, 2005, 2009; Passavant, 2004), global informational capitalism (Fuchs, 2008, 2009a; Schmiede, 2006), the antagonism of the networked digital productive forces and the relations of production (Fuchs, 2008, 2009b; Žižek, 2004: 293), digital capitalism (Schiller, 2000), hypercapitalism (Graham, 2006), or new media/digital visual capitalism (Nakamura, 2008). Beer argues that studying web 2.0 and social networking sites requires ‘a more political agenda that is more open to the workings of capitalism’ (Beer, 2008: 526)…”