2011 44th Hawaii International Conference on System Sciences 2011
DOI: 10.1109/hicss.2011.277
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Knowledge Transfer: Examining a Public Vaccination Initiative in a Digital Age

Abstract: This research applies knowledge management principles to examine knowledge transfer in the social marketing of the human papillomavirus (HPV) vaccination program for girls and young women. Using focus group research we develop framework to define the domain of health based decision making in young women and develop understanding of constructs in knowledge transfer along the health consumer supply-chain. We find these are the role of trust, the absorptive capacity of the receiver, the medium of the knowledge ob… Show more

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Cited by 5 publications
(1 citation statement)
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References 42 publications
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“…Successful vaccination programmes rely on people having appropriate information, and sufficient knowledge, awareness, and acceptance of vaccination to make the decision to participate (Dubé 2016; Shahrabani 2009; Thomson 2016; Zyngier 2011). Interventions to inform or educate may not necessarily be sufficient to change behaviour in all cases, but this does not negate their importance (Dubé 2015; Leask 2011).…”
Section: Introductionmentioning
confidence: 99%
“…Successful vaccination programmes rely on people having appropriate information, and sufficient knowledge, awareness, and acceptance of vaccination to make the decision to participate (Dubé 2016; Shahrabani 2009; Thomson 2016; Zyngier 2011). Interventions to inform or educate may not necessarily be sufficient to change behaviour in all cases, but this does not negate their importance (Dubé 2015; Leask 2011).…”
Section: Introductionmentioning
confidence: 99%