Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

Sharma, Amalesh; Akella, Laxminarayana Yashaswy; Borah, Sourav Bikash

doi:10.1016/j.jbusres.2022.06.060

Cited by 3 publications

(4 citation statements)

References 72 publications

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“…As theoretical definition and understanding of consumption evolves (Yin et al, 2021), newer and nonlinear methods such as fsQCA are needed to understand the complex relationships among variables and behavioral outcomes. As consumers experience radical changes and new situations (Sharma et al, 2022; Terlutter & Ninaus, 2022), fsQCA can help identify the specific variables that lead to specific outcomes. For instance, Sağkaya Güngör and Ozansoy Çadırcı (2022) noted that digitalization has become an important aspect of mainstream consumption patterns.…”

Section: Resultsmentioning

confidence: 99%

“…The findings illustrate that fsQCA has recently gained much more relevance and importance within the field, and in response to insufficient attention to configurations of consumer behaviors. Particularly in the areas of sustainability (Manosuthi et al, 2022), emerging technologies (Das et al, 2022; Kang & Shao, 2023), and niche‐specific behaviors (Sharma et al, 2022; Um et al, 2022), this review could inspire the use of fsQCA. Overall, this review advocates the importance of examining consumer behavior within a holistic context.…”

Section: Discussionmentioning

confidence: 99%

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Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Diwanji

2022

Int J Consumer Studies

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The traditional symmetrical methods may not be sufficient for effectively examining the asymmetries that are evident in the real‐world complex consumption context in the form of pandemic, and other technological, sociocultural, environmental, and geo‐political factors. As a result, the use of innovative and asymmetrical methods such as fuzzy‐set qualitative comparative analysis (fsQCA), which draws from the complexity theory could help better predict and explain consumer decisions in the age of disruptions. Through a comprehensive method‐based systematic literature review of 129 research articles published in the consumer behavior research literature, this study helps to identify the key trends, leading publication sources and contributors, and the current knowledge structure of consumer research using fsQCA. In doing so, this review also sheds light on the state of diversity within this particular area of research. The findings help identify the key future avenues for utilizing fsQCA within consumer research. This review is a useful resource for practitioners to gain a direct access to key consumer research scholars for identifying the constructs (e.g., antecedents, mediators, moderators, enablers, inhibitors) shaping consumer behaviors to inform strategic decisions.

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Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Diwanji

2022

Int J Consumer Studies

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“…The visualization of graphs provided by these tools enables the evaluation of research pertaining to each group and facilitates the discussion of empirical results, as well as theoretical and conceptual advancements(Davidescu et al, 2022; Sharma et al, 2022).…”

Section: Methodsmentioning

confidence: 99%

Least Developed Countries: A Review of Worldwide Research

Navarro-Pabsdorf,

Martínez-Vázquez,

de Pablo-Valenciano

2024

Sage Open

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In recent decades, a number of initiatives have been undertaken to reduce poverty and improve the economic situation of Least Developed Countries (LCDs), but there are still problems that prevent them from progressing toward their goals. This article studies the scientific contributions related to the issue of the LCDs to detect how these countries can achieve sustained economic growth with full use of their capacities, allowing access to new forms of production that could generate products and activities with greater added value. The research has been carried out using bibliometric tools (Vosviewer and Biblioshiny) and the data have been extracted from Web of Science and Scopus. This method includes the topics that have been dealt with the most, the trend followed by these publications, the concentration of authors and the responses that scientific journals offer on LDCs. In conclusion, there has been increased concern about these issues, especially around the topic of trade, sustainability, and the African continent, albeit with gaps in aspects such as the importance of raw materials, official development aid, transportation, and the distribution of its products, as well as other key variables to achieve its future development. As a recommendation, we suggest that the group of researchers on the subject must be stimulated so that the message provokes a reaction regarding the importance of the issues affecting these countries, their painful consequences, and the need to find adequate solutions considering their social and humanitarian significance. It is about raising awareness among the scientific community on topics that have been largely overshadowed by more media-driven current issues.

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“…Fourth, although this literature evaluation has some significant contributions, the scope of bibliometric data is limited [ 158 ]. As a result, future reviews can build upon the themes discovered here by combining the findings of other bibliometric analytical methods, such as keyword co-occurrence analysis with bibliographic coupling or page rank, to obtain more robust findings [ 72 , 159 ].…”

Section: Conclusion and Limitationsmentioning

confidence: 99%

Unravelling trends, patterns and intellectual structure of research on bankruptcy in SMEs: A bibliometric assessment and visualisation

Rashid,

Abdullah,

Khatib

et al. 2024

Heliyon

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Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

Cited by 3 publications

References 72 publications

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Least Developed Countries: A Review of Worldwide Research

Unravelling trends, patterns and intellectual structure of research on bankruptcy in SMEs: A bibliometric assessment and visualisation

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