2017
DOI: 10.1108/jmd-10-2014-0123
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Knowledge sharing relevance in social responsibility partnerships

Abstract: Purpose Corporate social responsibility (CSR) departments are often involved with civil society organizations (CSOs) through partnerships in order to develop projects. There are valuable exchanges and adaptation experiences involved in the process that goes beyond a project’s expected outcomes. The purpose of this paper is to show how knowledge sharing in a company’s CSO partnership occurs and explain the main drivers and the kind of value that could emerge from both sides. Design/methodology/approach The au… Show more

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Cited by 6 publications
(4 citation statements)
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“…The literature revealed that a common outcome of competing motivations among participants in multi-stakeholder learning processes was mistrust (Lyra et al 2016;Burchell & Cook, 2008). Tension and mistrust were observed as a result of actors having competing motivations or aims for participating in sustainability initiatives, i.e., business stakeholders predominantly prioritizing financial outcomes and not-for-profits and government predominantly prioritizing environmental or social outcomes (Burchell & Cook, 2008;Lyra et al, 2017). Trust, and its role in facilitating dialogue, was found to have great influence over the effectiveness of learning processes, and even the success of entire sustainability initiatives (Halldórsson et al, 2018;Müller & Slominsky, 2017;Rietig & Perkins, 2018).…”
Section: Motivation For Learning and Actionmentioning
confidence: 99%
“…The literature revealed that a common outcome of competing motivations among participants in multi-stakeholder learning processes was mistrust (Lyra et al 2016;Burchell & Cook, 2008). Tension and mistrust were observed as a result of actors having competing motivations or aims for participating in sustainability initiatives, i.e., business stakeholders predominantly prioritizing financial outcomes and not-for-profits and government predominantly prioritizing environmental or social outcomes (Burchell & Cook, 2008;Lyra et al, 2017). Trust, and its role in facilitating dialogue, was found to have great influence over the effectiveness of learning processes, and even the success of entire sustainability initiatives (Halldórsson et al, 2018;Müller & Slominsky, 2017;Rietig & Perkins, 2018).…”
Section: Motivation For Learning and Actionmentioning
confidence: 99%
“…Similarly, the study developed by Maon et al (2009) concluded that multidisciplinary teams composed of people from different hierarchical levels aligned with CSR objectives contributes positively to the success of social actions. Another good example of how multidisciplinarity and diversity of knowledge contributes to CSR projects can be seen in the study developed by Lyra et al (2017), where the knowledge sharing between the CSR project team and Civil Society Organizations (CSO) are beneficial for both sides. In this context CSO learns how to deal with business and, on the for corporations, the process of learning relies on more knowledge about how CSOs operate and more information about the local community.…”
Section: Csf 10: Dispose Of a Multidisciplinary Team In Terms Of Formation And Knowledge For Project Implementationmentioning
confidence: 99%
“…Nowadays, companies know that, in order to have social legitimacy to operate, they need to earn the respect of their customers, their business partners and society in general, otherwise they will fail in their purpose (Lopes and Demajorovic, 2020;Demuijnck and Fasterling, 2016). Companies are gradually waking up to this reality and realizing that adopting socially responsible behaviors is essential to ensure their sustainability (Stekelorum, 2020;Jabnoun, 2019;Lyra et al, 2017).…”
Section: Introductionmentioning
confidence: 99%