“…Thus, on the customer's side are the jobs, pains and gains related to doing the jobs. Especially adoption factors and change methodologies of business models (Pateli & Giaglis, 2004;Scott, 2015) justified the need and pointed some directions very relevant for further exploration, such as, among others, sustainable and circular business models (Jong, Engelaer, & Mendoza, 2015;Joustra, de Jong, & Engelaer, 2013;Roome & Louche, 2015;Stubbs & Cocklin, 2008) and business model innovation (Amit & Zott, 2012;Gambardella & McGahan, 2010;Gauthier & Gilomen, 2015;Malhotra, 2000;Mentink, 2014).…”