Knowledge management and fashion retail performance: the moderating role of product complexity
Md. Rafiqul Islam Rana,
Song-yi Youn
Abstract:PurposeThis study explores the role of knowledge management capabilities (KMCs) in enhancing competitive advantage and organisational performance in fashion retailing. Employing the resource-based view (RBV) and knowledge-based view (KBV) perspectives, it investigates the interplay between managing knowledge effectively and fashion products’ complexity. The goal is to provide new insights into optimising KMC for greater agility and success in the fashion retail industry.Design/methodology/approachThe study ana… Show more
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