“…The knowledge economy , in contrast to the industrial economy , is characterised by regional and local innovation systems, where knowledge is decisive for successful economic development (Halkier, James, Dahlström, & Manniche, ; Powell & Snellman, ). The importance of symbolic knowledge is growing, for example, in the form of art, design, culture, storytelling, marketing, and branding (Asheim, Boschma, & Cooke, ).…”