In-depth interviews were conducted with Chinese and American users of a knowledge sharing system, pseudo-named Knowledge Everywhere (KE), being employed by a Fortune 100 company with operations in over 100 countries. The intent of these interviews was to identify factors influencing knowledge sharing behaviors among Chinese and American users of the KE system. Interview questions were framed using the Unified Theory of Acceptance and Use of Technology (Ventakesh, et al., 2003). Three primary conclusions emerged from the findings generated from the interviews. First, there is a perceived disconnect between knowledge sharing system usage and daily job performance.Second, language appears as a one-way barrier to knowledge sharing and not two-way as many practitioners believe. Third, cultural conservatism and perceived differences in practices hinders Chinese users' willingness to share and as a result gives the false impression that Chinese employees hoard information.
IntroductionThe knowledge-based theories of firms view organizations as knowledge systems wherein organizational knowledge provides a synergistic advantage that can help keep organizations competitive in their market (Brown & Duguid, 1998; Hung & Lien, 2005). In this increasingly competitive global environment, knowledge is often regarded as the critical resource of firms and economies (Nonaka & Takeuchi, 1995), because knowledge and its application are the means by which creativity can be fostered (Davenport & Prusak, 1998; Mac Morrow, 2001). The globalization of business over the past two decades has raised awareness of the importance of knowledge sharing within subsidiaries located in different countries with differing cultures (Chase, 2004). In order to leverage the knowledge within employees all over the world, multinational organizations are implementing distributed knowledge sharing systems to help their members share knowledge regardless of space or time (Heier, Borgman & Manuth, 2005). These online systems are intended to fill the "structural holes" in networks (Ardichvili, Page & Wentling, 2003;Burt, 1992) and help organizational members take advantage of the "strength of weak ties" (Granovetter, 1973) to get richer information and solve problems more quickly. Unfortunately, despite the importance of cross-cultural considerations in knowledge sharing, the literature is almost silent on this dimension (Bhagat, Kedia, Harveston & Triandis, 2002; Glisband & Holden, 2003) and only very few recent studies have explicitly concentrated on the discussion of national cultural factors that influence knowledge sharing (Ford & Chan, 2003; Hutchings & Michailova, 2004).To better understand cross-cultural knowledge sharing and encourage employees from different countries to use knowledge sharing systems, we need to know: what factors influence employees' online knowledge sharing in cross-cultural contexts? Some researchers have explored how national cultural differences impact knowledge sharing; for example, researchers use national culture models, ...