“…Existing knowledge from prior learning within an organization facilitates faster learning processes, enabling a speedy and effective outcome (W. M. Cohen & Levinthal, 1990;Eisenhardt & Tabrizi, 1995;Moorman & Miner, 1998). Furthermore, evidence suggests that the relationship between the pace of NPD strategy implementation and firm performance may be affected by the level of environmental turbulence (Su, Ahlstrom, Li, & Cheng, 2013), which can undermine the value of stored information and, thereby, the firm's learning capacities (e.g., Lukas & Menon, 2004;Marion, Friar, & Simpson, 2012;Moorman & Miner, 1998).…”