“…Innovation in organizations has been conceived both as a discrete outcome and as a process. The studies of innovation as outcome mainly explore external and internal organizational conditions under which an organization innovates (Damanpour & Schneider, 2006; Hitt, Hoskisson, Johnson, & Moesel, 1996; Kimberly & Evanisko, 1981; Li, Lee, Li, & Liu, 2010). Innovation as a process, on the other hand, explores how the innovation is originated, developed, commercialized, diffused, adopted, or implemented (Klein & Sorra, 1996; Rogers, 1995; Van de Ven et al., 2000).…”