Abstract:and humor (25.6%). Compared to males, females mentioned birth control (OR=9.18; p=.002) and EC side effects (OR=2; 5.10; p=0.024) more often than expected. Tweets with a humorous tone (31%) were shared most often, followed by those disclosing personal or vicarious experience (29%). Newsrelated EC tweets had 2.27 times lower odds of being shared compared with other tweets (pb.001). Tweets had greater odds of being sent on the weekend if they mentioned a personal or vicarious experience (OR=1.91, pb.001), sought… Show more
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