Knowledge and acceptance of the Crowdfunding Platform
Laura Angélica Décaro-Santiago,
María Guadalupe Soriano-Hernández,
Juana Gabriela Soriano-Hernánde
Abstract:Bringing together the efforts of large amounts of individuals to collect funds and transfer them to their claimants is an activation key of the Fintech Crowdfunding Platforms (FCP). Consequently, the business model presence inside the potential investment mind is essential for its growth and consolidation. In this way, the concern to investigate the level of knowledge on the subject in Potential Retail Investors (PRI), is born. In addition to detecting whether this knowledge is related to the perception of the… Show more
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