Knowing the Public. A Review of Museum Marketing Literature and Research1

Kawashima, Nobuko

doi:10.1080/09647779800301701

Cited by 48 publications

(27 citation statements)

References 17 publications

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“…This implies that the managerial emphasis is gradually shifting towards marketing strategies focused on visitors' expectations, rather than on curators' dictation. This new managerial style becomes essential for museums to achieve a sustainable competitive advantage (Crimp, 1985;Vergo, 1989;McLean, 1994;Kawashima, 1998;Rowley, 1999;Goulding, 2000;Rentschler, 2002;Harrison & Shaw, 2004;Caldwell, 2005;Boorsma, 2006;Lehn, 2006;Dirsehan & Yalçın, 2011).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Several researches on museum visitor behavior pointed out that the modern visitor is more interested on the "experience" of the visit rather than on the cultural information enrichment, that they can get also reading a book or surfing the Web (Falk & Dierking, 1992;Prentice et al, 1997;Kawashima, 1998;Goulding, 1999;Rowley, 1999;Goulding, 2000;Thyne, 2001;Hume et al, 2006;Rojas & Camarero, 2006;Slater, 2007;Bifulco & Ilario, 2007;McCarthy & Ciolfi, 2008;Chan, 2009;Dirsehan & Yalçın, 2011;Kirlezli, 2011).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

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The Culture on the Palm of Your Hand

Palumbo

Dominici

Basile

2014

Handbook of Research on Management of Cultural Products

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The increased usage of mobile apps has a great potential for the tourism industry. Through the use of mobile apps, web portals and social media may allow a fast and wide diffusion of awareness for museum and attract a large number of visitors, thus increasing the value of their image, with moderate investments. The aim of this chapter is to identify the key factors as antecedents of customer satisfaction for the design of a mobile app for a museum. To this aim, the authors use the Kano model that allows categorizing service attributes according to how they are perceived by customers and estimating their impact on customer satisfaction. This model is adopted in order to identify express and latent needs of cultural tourists and to design a mobile app for museum according to their perceptions and expectations. To apply the Kano model, the authors used qualitative data collected through 300 questionnaires administered to tourists visiting the Sicilian cities of Palermo and Trapani over a period of 3 months (October- December 2012). The results of this analysis can be relevant for museum and public managers to plan strategic and operative activities, for researchers in the field of touristic marketing, for application developers, and for all those concerned with touristic and cultural heritage issues.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

The Culture on the Palm of Your Hand

Palumbo

Dominici

Basile

2014

Handbook of Research on Management of Cultural Products

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“…In recent years, the role of the modern museum has transformed from the traditional functions of collection, exhibition and research into an emphasis on leisure, education, aesthetic experiences and entertainment [1][2][3]. On the other hand, a museum may have something different to offer from other leisure and tourism products, through unique features such as outdoor exhibitions or cultural learning experiences [4].…”

Section: Introductionmentioning

confidence: 99%

“…Tourists' choice of destination is driven by a variety of factors, such as the potential to learn, the diversity of facilities, the aesthetic experience, and the quality of environment [9]. Hence, to improve the museum services, it is important to understand the market responses [1,2,10,11], namely, what affects visitors' decision to visit or not and how they evaluate the services delivered by the museum. Visitors' interest (e.g., motivation and perception) as well as the information provided by the museum (e.g., collection, exhibition and events) are key topics in the performance of a museum [12].…”

Section: Introductionmentioning

confidence: 99%

“…With this background, this study set out to meet three objectives: (1) identify the motivations and constraints that influence the decision to visit a museum; (2) suggest a demand-based list of physical environment which affect visitor satisfaction; and (3) construct a causal relationship among visitors' interests, physical environment, and visitor satisfaction as a whole.…”

Section: Introductionmentioning

confidence: 99%

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How Physical Environment Impacts Visitors’ Behavior in Learning-Based Tourism—The Example of Technology Museum

Zhang

Chang²,

Tsai

2018

Sustainability

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Visiting a museum is a popular activity in the tourism industry, especially in cultural and learning-based tourism. To help plan museums effectively, this study investigated the underlying motivations and constraints and their impact on the perceived physical environment and visitor satisfaction toward a museum. The results suggest that the physical environment of museums serves as an axial mediator among motivations, constraints and visitor satisfaction. Six essential factors of physical environment are affected by motivations and constraints, further affecting visitor satisfaction in various patterns, in which architectural planning, exhibition, external environment, and entrance are clearly affected by basic motivations and constraints. Under motivations, family education and self-development are the most two profound influences on enhancing visitor satisfaction through the physical environment. Shops and café are worth special attention in meeting motivation of attractiveness, occasion and social interaction. The results could support the planning and design of a satisfactory museum.

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Museum pricing: challenges to theory development and practice

Rentschler

Hede

White

2007

J of Philanthropy and Mktg

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In this paper we present results of the Monte Carlo simulation of a 2D nematic liquid crystal model in the presence of an externally applied electric field. The molecular interactions were described by the Lebwohl‐Lasher Hamiltonian. The boundary conditions employed in the simulations corresponded to the experimental configuration frequently used for establishing the Frank elastic constants. The results are compared with the predictions of the phenomenological Ericksen theory. Preliminary results of simulations of an experimentally important case corresponding to the nematic interacting with a spatially modulated electric fluid are presented. © 1997 John Wiley & Sons, Ltd.

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Knowing the Public. A Review of Museum Marketing Literature and Research1

Cited by 48 publications

References 17 publications

The Culture on the Palm of Your Hand

The Culture on the Palm of Your Hand

How Physical Environment Impacts Visitors’ Behavior in Learning-Based Tourism—The Example of Technology Museum

Museum pricing: challenges to theory development and practice

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