Knastware für den Klassenfeind

Wunschik, Tobias

doi:10.13109/9783666350801

Cited by 7 publications

(1 citation statement)

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“…In its corporate communications, the company likes to refer to its history, including the fact that responsible supply chain management has roots in the very beginnings of IKEA when the founder invented efficient packaging solutions (IKEA, 2016). However, this picture was damaged when it turned out that IKEA's supply chain had included political prisoners in East Germany during the time of communist rule (Wunschik, 2014). While drawing upon history is typically a means of evoking trust (Balmer, 2011), revelations like in the IKEA and Bertelsmann examples can of course easily reverse this into stakeholders losing confidence that the company manages its supply chains in a responsible manner.…”

Section: P2mentioning

confidence: 99%

“We have always been responsible”

Brunninge

Fridriksson

2017

EBR

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Purpose The aim of this study is to discuss what implications referencing to the past can have on how firms manage their supply chains and communicate about them, drawing on the social memory literature. Design/methodology/approach In a conceptual manner, the authors connect the field of responsible supply chain management to the growing literature on corporate heritage and social memory in organizations. Findings The authors develop seven propositions related to the communication of the past and its connection to responsible supply chain management. Research limitations/implications A social memory perspective can inform supply chain management research, by helping to better understand how and with what consequences the past can be used in communication about supply chains. This paper is conceptual in nature and empirical investigations would be needed to support and/or modify the literature-based findings. Practical implications Managers should be aware that both opportunities and risks are associated with communicating the past in connection to responsible supply chain management. Deployed in the right way, such communication can be valuable both in marketing and in internal management processes. Originality/value This article introduces the social memory perspective to the supply chain management field and shows what implications it can have for research on responsibility in supply chains.

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Section: P2mentioning

confidence: 99%