Keys to Open the Door for Blood Donors to Return

Social and mobile interaction design to increase the loyalty rates of young blood donors

“…Ringwald [8] concludes that identifying oneself as a blood donor is a major goal that will encourage blood donors to return.…”

“…3 shows such a digital membership card. The literature review showed that blood donations should be convenient so that blood donors return [6,8].…”

“…The proposed design can also be used to remind users about certain events post donation which might encourage the Spontaneous donors to donate blood on the spot. These notifications also respond to Ringwald [8] who states the importance of asking temporarily deferred blood donors to return. Furthermore, the interviews revealed that study participants would like to be reminded once they are eligible to donate blood again.…”

How to increase blood donation by social marketing

“…Despite the multiple awareness campaigns the truth is that recent years have seen the level of blood donation come to a standstill or even decline (Martín-Santana and Beerli-Palacio 2012). Some studies even warn of the growing concern that the current number of donors may not meet the needs of health services not only due to the decrease in active donors but also due to the increase in blood demand (Ferguson et al 2007;Ringwald et al 2010). This growing blood demand, which Nilsson Sojka and Sojka (2003) establish in an annual rate of 2-3 % is mainly due to an increase in blood transfusions, owing to the innovation in surgical, haematological and oncological therapies as well as population aging (Goette and Stutzer 2008;Nguyen et al 2008;Lemmens et al 2009;Lacetera and Macis 2010;Ringwald et al 2010).…”

“…Some studies even warn of the growing concern that the current number of donors may not meet the needs of health services not only due to the decrease in active donors but also due to the increase in blood demand (Ferguson et al 2007;Ringwald et al 2010). This growing blood demand, which Nilsson Sojka and Sojka (2003) establish in an annual rate of 2-3 % is mainly due to an increase in blood transfusions, owing to the innovation in surgical, haematological and oncological therapies as well as population aging (Goette and Stutzer 2008;Nguyen et al 2008;Lemmens et al 2009;Lacetera and Macis 2010;Ringwald et al 2010). Strict donor selection criteria which guarantees a safe donation process, the seasonal nature of blood donation, the decrease in young population, age limits to donate and the maximum number of donations per year all add to this worrying situation (Godin et al 2007;Goette and Stutzer 2008;Reid and Wood 2008;Moog 2009;Ringwald et al 2010).…”