“…In addition to this research focussed particularly on the PSC has been inspiring (Kumar et al , 2009; Xie and Breen, 2014; Chen et al , 2019). Specifically, the identified gap in the literature, where academics and practitioners question and argue whether innovative initiatives can be adopted and implemented within the highly complex pharmaceutical delivery system, has been recognised (Westrick and Mount, 2009; Bhakoo et al , 2012; Narayana et al , 2014; Bravo and Carvalho, 2015; Campos et al , 2017; Lima et al , 2018; Papalexi et al , 2020). Innovation is understood from the definition of Freeman et al (2006) who indicates that for an intervention to be innovative, it must change the systems of production and characteristics of an organisation, in other words, the operationalisation.…”