Key issues for the design and development of mobile commerce services and applications

Andreou, Andreas S.; Leonidou, Costantinos; Chrysostomou, Chrysostomos; Pitsillides, Andreas; Samaras, George; Schizas, Christos N.; Mavromous, Stephanos M.

doi:10.1504/ijmc.2005.006586

Cited by 55 publications

(19 citation statements)

References 17 publications

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“…Also, they expect that personal information will be protected from external access; there are two alterativesecurity and privacy. There are potential benefits in storing data, including personal and financial information, on mobile devices for use in m-commerce applications (Andreou et al, 2005). …”

Section: Trustmentioning

confidence: 99%

“…Personalization is defined as the customization of products and services to the context of the user (Andreou et al, 2005). The importance of personalization, and therefore context, in m-commerce is widely recognized as a critical success factor (Tarasewich et al, 2002).…”

Section: G Personalizationmentioning

confidence: 99%

“…Identifying these evaluation criteria, defining the effects of them on each other, assessing their importance, and choosing a particular success factors necessitate a well designed multiple criteria decision making (MCDM) based evaluation (Andreou et al, 2005;Topcu & Burnaz, 2006). Generally, the MCDM methods deal with the process of making decisions in the presence of multiple criteria or objectives.…”

Section: Introductionmentioning

confidence: 99%

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Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP

Kabir

Hasin

2011

JIEM

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Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP 361 Abstract:Purpose: With the development of information technology, ordinary commercial activities are evolving into e-commerce. In e-commerce, users can access services from any place as long as information technology is available. Currently, ecommerce is moving toward mobile commerce that allows users to do commercial activities while they are moving. This study aims to elucidate the factors that affect success in mobile commerce, and then evaluate and rate these factors by analyzing components of commercial activity in the mobile internet environment and give an evaluation method for mobile commerce in order to help researches and managers to determine the drawbacks and opportunities.Design/methodology/approach: A consumer survey was conducted through a structured undisguised questionnaire towards meeting the objectives of the study.An online questionnaire constituted the data collection instrument, while only internet users participated in the sample. The main goal of the questionnaire is to identify the success factors or criteria and sub-criteria for mobile commerce from the viewpoint of users' perception and to assess the decision-making executives for pair-wise comparisons using the fuzzy analytic hierarchical process (FAHP).Findings: A subjective and objective integrated approach has been put forward to determine attributes weights in Fuzzy AHP problems. The study identified the success factors or criteria and sub-criteria for mobile commerce from the Research limitations/implications: Sampling is a major limitation in this study.Since the survey was conducted based on a sample in Bangladesh, the prudent reader may need to interpret the results of the study with caution, particularly with respect to the generalization of research findings to Bangladesh mobile commerce customers as a whole.Practical implications: The principal practical implication is to identify the success factors or criteria and sub-criteria for mobile commerce from the viewpoint of users' perception. The criteria and decision alternatives or sub-criteria that are applied in this evaluation were selected based on the feedback from the questionnaire and literature review. On the other hand, from a professional point of view, future research should make several extensions to measure users' satisfaction with mobile commerce using user satisfaction index and evaluate commercial activities in ubiquitous environment, which is a process in the transition of commerce, using the success factors and alternatives of mobile commerce.Originality/value: There are no comparative studies about evaluation of customer oriented success factors for Bangladeshi mobile commerce users. A structured analysis of such customer-oriented factors provides good insights, and will help business managers to time the launch of mobile commerce businesses. It will become a useful assessment model for predicting and evaluating market tendencies.

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Section: Trustmentioning

confidence: 99%

Section: G Personalizationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP

Kabir

Hasin

2011

JIEM

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“…Customer feedback is a crucial factor now days, measured in terms of online reviews, ratings [7], and helpfulness [8]. Personalization is defined as the customization of products and services in accordance to the user needs [9]. This factor depends on a number of attributes such as individual preferences, cross-selling and up-selling for evaluating the success of B2C e-commerce.…”

Section: Research Backgroundmentioning

confidence: 99%

An Innovative B2C E-commerce Websites Selection using the ME-OWA and Fuzzy AHP

Aggarwal

Sharma

2018

Annals of Computer Science and Information Systems

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Abstract-Today internet has emerged as a huge marketplace of products and services for meeting needs of more than a million customers worldwide. It provides users a platform to access information globally in electronic form as well as in terms of business transaction, such as,e-payments, e-orders and e-booking etc. The advent of the internet has led to the establishment of electronic commerce. Today a large number of B2C e-commerce websites are available, which makes it difficult not only for the customers to find right product at right price, but also for a company to choose a better site for selling its product. Thus, there is need to rank e-commerce websites in B2C electronic commerce. The objective of this paper is to rank ecommerce websites on the basis of success factors, namely, System Quality, Content Quality, Usages, Trust, Customer Support, Online Customer Feedback and Personalization. Here we have used a two stage approach combining maximum entropyordered weighted averaging aggregation (ME-OWA) with fuzzy Analytic Hierarchy Process (FAHP) for choosing the best B2C e-commerce website.

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“…In addition, the key attributes that define a successful mobile app are functionality, reliability, flexibility, accessibility, portability, efficiency, maintainability, usability and responsiveness, iterated in line with users requirements, the quality characteristics specified in ISO 9126 [8,9,10,11,12].…”

Section: B Key Characteristics Of Mobile Applicationsmentioning

confidence: 99%

An Investigation on the Characteristics of Mobile Applications: A Survey Study

Flora¹,

Chande²

2014

IJITCS

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Abstract-Swift advances in mobile communication technology have spawned almost unlimited new mobile applications. Mobile application development is an extremely well growing industry across the globe that created new opportunities of modern businesses and pioneered new technologies in the area. In order to build high quality mobile applications, it is imperative to understand the key characteristics that define mobile applications, which if wisely considered and implemented, can facilitate the delivery of truly exceptional, valuable and user friendly mobile apps that satisfy users' needs. Only few scientific publications can be found which specifically identify the key characteristics and what makes mobile applications different from traditional software. For this purpose, we conducted an online survey from the mobile research and development community. The survey questions covered the entire mobile application development lifecycle starting from inception to the maintenance stage. This paper presents the survey results by classifying the key characteristics that differentiate mobile applications from traditional ones into three categories: Hardware, Software (application interaction, application development, and application security) and Communication. The study contributes towards a greater understanding of mobile software and the current trends in the mobile application development. It also highlights various features and attributes that assist in developing high quality mobile software applications.

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Key issues for the design and development of mobile commerce services and applications

Cited by 55 publications

References 17 publications

Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP

Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP

An Innovative B2C E-commerce Websites Selection using the ME-OWA and Fuzzy AHP

An Investigation on the Characteristics of Mobile Applications: A Survey Study

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