Key influencing factors of green vegetable consumption in Beijing, China

Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development

“…Literature suggests that the intention to behave and the actual behaviour ascending from that intention are different (Sultan et al, 2020). Moreover, behavioural intention is a critical determining factor for actual purchase behaviour in various contexts (Ajzen, 2002;Testa et al, 2021;Yin et al, 2022).…”

“…While individuals are increasingly becoming conscious of sustainability‐related issues in general, there might be competing behaviours concerning food choice due to the elements of health issues and sensory quality associated with food. Therefore, this conflict may not necessarily render the sustainability‐related issues and concerns into actual behaviour (Grunert et al, 2014; Yin et al, 2022). The companies and regulatory bodies are increasingly communicating with the consumers regarding the social, ecological and ethical value of the items they consume (Potter et al, 2021) and, more specifically, the food products (Franco & Cicatiello, 2018; Ikonen et al, 2019).…”

“…Furthermore, the control beliefs are the beliefs concerning the resources and capabilities of the individuals for performing a specific behaviour and the perceived level of obstacles in acting out a behaviour under consideration, leading to the perceived behavioural control.TPB has been established as quite beneficial in determining environmental and sustainable behaviours in general and in the context of consumption in particular. Evidence shows that TPB has fully or partially explained sustainable behaviours(Dangelico et al, 2021;Hosta & Zabkar, 2021;Taneja & Ali, 2021;Yin et al, 2022). Several scholars have tested and validated the inclusion of additional predictors to the basic TPB constructs, more specifically in explaining the sustainable behaviours, as including such external determinants have proven efficacious in improving the predictive power of this theory(Ates ¸, 2021;Dorce et al, 2021).…”

Examining Consumer Preferences and Willingness to Pay for Organic Vegetable Attributes: Using a Discrete Choice Experiment

“…However, consumers found shelf-life extension to be less important for nonthermally processed fruits and vegetables (Song et al, 2022). Moreover, the primary influencing factors affecting consumers' buying intentions, purchase behavior, and Willingness To Pay for green vegetable intake are their belief in protein content, mineral content, vitamin content, organic vegetable safety, freshness, and taste (Yin et al, 2022).…”

The impact of consumer positive personality on the purchase behavior of smart products

“…For example, Zhao et al (2022) explored the effect of cosmetic advertising on brand loyalty and consumer purchase behavior. Similarly, Amoako (2022) measured the effect of corporate brand equity on purchase behavior, and Yin et al (2022) demonstrated that origin reputation and brand reputation significantly affect consumers’ willingness to and behavior of purchase. Moreover, Kulkarni and James (2022) investigated the effects of corporate identity, product brand image, product design, and origin on the purchase of electronic products.…”