2012
DOI: 10.1177/1094670511436005
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Key Drivers of Frontline Employee Generation of Ideas for Customer Service Improvement

Abstract: Anchored in the service-dominant logic and service innovation literature, this study investigates the drivers of employee generation of ideas for service improvement (GISI). Employee GISI focuses on customer needs and providing the exact service wanted by customers. GISI should enhance competitive advantage and organizational success (cf. Berry et al. 2006; Wang and Netemeyer 2004). Despite its importance, there is little research on the idea generation stage of the service development process (Chai, Zhang, an… Show more

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Cited by 107 publications
(84 citation statements)
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References 127 publications
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“…In this context many authors (Babakus, Yavas, Karapete, and Avci, 2003;Lages and Piercy, 2012;Maddern, Maull, and Smart, 2007;Saari and Judge, 2004;Yee, Yeung, Cheng, 2010) report that employee satisfaction in the company is closely linked to customer satisfaction through improved quality of services. Quality of service is understood as a complex of different factors, where effective communication is dominating, fair and individual approach to clients and comprehensive customer care.…”
Section: Recent Issues In Sociological Researchmentioning
confidence: 99%
“…In this context many authors (Babakus, Yavas, Karapete, and Avci, 2003;Lages and Piercy, 2012;Maddern, Maull, and Smart, 2007;Saari and Judge, 2004;Yee, Yeung, Cheng, 2010) report that employee satisfaction in the company is closely linked to customer satisfaction through improved quality of services. Quality of service is understood as a complex of different factors, where effective communication is dominating, fair and individual approach to clients and comprehensive customer care.…”
Section: Recent Issues In Sociological Researchmentioning
confidence: 99%
“…In this study, the terms service innovation and new service are used without distinction meaning Ban offering not previously available to a firm's customers resulting from the addition of a service offering or changes in the service concept that allow for the service offering to be made available^ (Menor et al 2002, p. 138). (Kuester et al 2013;Lages and Piercy 2012). Nevertheless, from the evidence available, the new service development process (NSDP) is cited as a key controllable factor for firms that can contribute significantly to service innovation success (Kuester et al 2013); therefore, implementation of the NSDP has become of critical interest to service innovation researchers (Alam 2002(Alam , 2006(Alam , 2012Johne and Storey 1998;Storey and Hull 2010).…”
Section: Introductionmentioning
confidence: 99%
“…This is particularly relevant because a one-size-fits-all approach may not be appropriate in studies of creativity since different types of problems and task demands may require a different set of skills, cognitive strategies, and motivations (Mumford, 2003). In a services setting, frontline employees are frequently responsible for the first, and often the only, interaction with the customer (Hartline, Maxham, & McKee, 2000;Lages & Piercy, 2012). Moreover, a frontline service employee spends most of the working day essentially interacting with customers.…”
Section: Introductionmentioning
confidence: 99%