Key determinant of visitors' environmentally responsible behavior at Mlarangan Asri Beach Kulon Progo Regency, Indonesia

Abstract

The sustainability of tourist attractions can be enhanced through Environmentally Responsible Behavior (ERB). This study aims to identify key factors that encourage visitor to ERB at Mlarangan Asri Beach and to explore the mechanisms of their impact. We surveyed 157 visitors at Mlarangan Asri Beach in Kulon Progo. Our findings, based on structural equation modeling, indicate that personality traits significantly and positively affect both environmentally responsible behavior and visitor satisfaction. However, visitor satisfaction does not influence environmentally responsible behavior, nor does it mediate the impact of personality traits on ERB. The study reveals that the primary determinant of ERB at Mlarangan Asri Beach is personality traits, comprising five indicators: neuroticism, agreeableness, conscientiousness, openness to experience, and extraversion.