Key Concepts for New Service Development

Introduction to the Special Issue on Multiactor Value Creation in Service Innovation: Collaborative Value Creation in Service

“…In management science and in industry practices, this linear model resulted in very specific new goods design and production methodologies, known under the generic name of new product development (NPD). In a perspective that could be again described as assimilationist, and which is called new service development (NSD), some service management experts (Scheuing andJohnson 1989, Edvardsson andOlsson 1996) advocated an application of these formalized methods to services.…”

Analysis of the potential contribution of value-adding services (VAS) to the competitive logistics strategy of ports

“…The second aspect is the focus of 'value added' as being concerned with the input and output of a particular business in relation to the cost, revenue or benefits as perceived by the customers (Wilson, 1979;Walter et al, 2002;Edvardsson and Olsson, 1996). Value added is seen as a measure of output divided by manpower and capital inputs to express performance per head (Wood, 1978), hence a profit on sales or return on capital/investment orientation.…”

“…An excerpt from interview statements affirming VAS attraction potentials is: The need for ideas as communicated in this statement points to the inevitability of innovative developments, which are in line with the customisation core aspect of value-adding service concept. Just as the development of services should be followed stepwise (Edvardsson and Olsson, 1996), even so the generation of ideas and offering of customised value-adding services requires generating and implementing innovative ideas. Given these scrutinizing processes, the hypothesis 1 'the patronage level to a port by port-users is associated with the value-adding services obtainable from that port' was accepted.…”

Accessing Value-in-Use Information by Integrating Social Platforms into Service Offerings

“…Edvardsson and Olsson (1996) suggest that service systems should be designed to support co-creation so that the customers should not only participate but actively contribute to the process. In practice, this interaction is carried out by adapting the service process to the logic of the customers' behaviour, requiring a thorough understanding of the customers' needs and expectations.…”